Digital Marketing Manager

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:Job Duties & Responsibilities

Execute the Basics

• Own the strategy and execution of the paid search, SEO, email and marketing automation channels to ensure channel goals are met and align with company initiatives

• Partner with Merchandising and Technology to ensure product descriptions and eCommerce content enhance the customer experience and SEO optimization

• Develop and maintain an organized asset library for marketing initiatives

• Develop and maintain channel roadmaps and test and learn plans

• Lead large-scale projects to affect positive change in all channels

• Develop and enhance strategic partnerships with internal teams

• Maintain reporting, budgets and forecasts

Fund Our Future

• Champion our Account-Based Marketing strategy from end-to-end across all channels, driving incremental revenue through new leads and new sales opportunities for existing accounts

• Serve as A.D. STARR’s subject matter expert on marketing technology and data integrations that drive personalization, segmentation and dynamic content

• Maximize opportunities and efficiencies with available technology (Salesforce Account Engagement, Sales/Service Cloud, Data Cloud, Agentforce, Commerce Cloud, MuleSoft) while also owning the long-term vision and planning of marketing technology at A.D. STARR

• Create and maintain campaign attribution reporting, adapting data structure and reportability as the business changes over time

Power of Opinion

• Educate internal teams on A.D. STARR marketing initiatives in an effort to ensure all cross-functional partners understand the “B2B” use case and who our target market is.

• Keep up with industry best practices through networking, webinars, trainings, etc. and communicating learnings to the team

Teammate Development

• Build effective teams that apply their diverse skills and perspectives to achieve common goals.

• Manage execution responsibilities and workload of direct reports to achieve department deliverables on time and with quality.

• Provide direct reports with timely and regular feedback to support teammate development/ growth in role.