Digital Marketing Manager

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

Monster is more than a product—it's a lifestyle. As Digital Marketing Manager, you'll lead the digital strategy for the Monster family of brands across Japan, shaping how consumers discover, engage with, and experience our brands online. From paid media and social platforms to influencer partnerships, e-commerce, and digital storytelling, you'll build campaigns that grow our communities, strengthen brand loyalty, and deliver measurable business results—all while bringing the energy, attitude, and culture that define Monster to every digital touchpoint.

The Impact You'll Make:

• Lead day-to-day planning, execution, and optimization of digital campaigns across key paid media channels, including Meta, TikTok, Google/YouTube, and X. Partner with internal teams, agencies, and HQ to monitor performance, identify best practices, and drive continuous improvement.

• Define and establish KPIs aligned to digital marketing goals for all digital channels. Ensure Weekly, Monthly and Yearly tracking and reporting, extracting key learning and providing data driven recommendations for future strategies. Work alongside the Analytics team to deliver monthly and quarterly reporting with actionable insights and media performance highlights.

• Oversee local organic and paid social media presence, including content calendar development, community management, and performance monitoring.

• Support in ideation, management and execution of locally driven content projects that will live on digital platforms. Work closely with Brand Managers, Marketing Director, Digital Team, Content team, and agencies, to ensure marketing goals and direction are reflected digitally for each brand. Support local marketing teams in developing promotional microsites and landing pages, ensuring compliance with company global digital guidelines.

• Develop and drive the PR strategy & plan ensuring alignment to the overall marketing plan and business/market needs and drive, develop and execute campaigns to increase relevancy and recognition for Monster Energy brand and products in the public field via earned media of any kind (classic media, digital media, influencers, interest groups, etc.).

• Define and lead the e-commerce strategy and roadmap based on consumer insights, commercial and marketing objectives. Manage and execute eCommerce campaign and track performance and optimizations weekly to ensure maximum results.