Digital Marketing Manager
- Compensation
- Not disclosed
- Location
- Pakistan
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- 3–5 years of experience in:
- Strong portfolio demonstrating content-driven growth.
- Experience managing organic social media strategies.
- Strong copywriting and storytelling skills.
- Hands-on experience using AI-powered content and video tools.
- Proficiency with:
- Strong understanding of:
- Excellent written English communication skills.
Nice to have
- Experience within:
- Experience launching:
- Newsletter growth experience.
- Digital PR or media outreach experience.
- Understanding of diaspora-focused audiences.
- Community-led marketing experience.
Full description
Content Marketing Manager – RemoteContent Marketing | SEO | Brand Growth | Fintech | Organic MarketingPosition Type: Full-Time, Remote
Location: Pakistan
Working Hours: U.S. Business Hours
About the Role
At Pavago, we’re hiring on behalf of one of our clients for a Content Marketing Manager to lead the company’s content strategy, strengthen brand authority, and drive organic growth for a fast-growing fintech business.
This is not a traditional social media role. You’ll own the end-to-end content marketing function—developing content that educates, builds trust, grows audiences, and generates inbound opportunities across multiple digital channels.
Working closely with leadership, you’ll position the company as a trusted voice in fintech, cross-border payments, and diaspora-focused financial services through strategic storytelling, SEO, thought leadership, newsletters, webinars, podcasts, and digital PR.
If you’re equally passionate about strategy and execution, enjoy building brands through content, and thrive in fast-paced startup environments, this role is a strong fit.
What You’ll Own
Content Strategy & Brand Growth
- Develop and execute a comprehensive content marketing strategy aligned with business objectives.
- Build brand authority through:
- Thought leadership
- Educational content
- Storytelling
- Maintain a rolling 30-day content calendar.
- Identify content opportunities around:
- Fintech
- Cross-border payments
- Diaspora communities
- Industry trends
- Continuously optimize strategy based on audience engagement, SEO performance, and analytics.
Content Creation & Organic Marketing
- Create high-quality:
- Long-form articles
- LinkedIn content
- Newsletters
- Case studies
- Founder thought leadership
- Produce AI-assisted short-form video content using modern creative tools.
- Manage and grow the company’s presence across:
- X (Twitter)
- YouTube
- Diaspora-focused communities
- Ensure consistent messaging, tone, and brand voice across every channel.
SEO & Organic Growth
- Conduct keyword research and content planning.
- Optimize website and content for:
- On-page SEO
- Search visibility
- Organic traffic