Digital Marketing Manager

ThreatDown is looking for..

A conversion-obsessed, hands-on Digital Marketing Manager to own our corporate website as our primary global demand generation and pipeline engine. In this role, you will act as the operational owner of our web ecosystem, transforming traffic from paid and organic channels into qualified inbound pipeline.

Operated with high autonomy, you will manage web optimization, landing page creation, and Conversion Rate Optimization (CRO) experiments. You will directly handle UX design and wireframing in Figma, while building and managing high-performing web journeys across WordPress and HubSpot.

What You Will Do:

• Website as a Demand Engine: Own the day-to-day management, architecture, and optimization of the corporate website to maximize inbound lead capture, demo requests, and pipeline velocity.
• Web CMS & Form Management (WordPress & HubSpot): Build, manage, and update site pages using WordPress, and configure forms, tracking, and conversion paths integrated seamlessly with HubSpot.
• Conversion Rate Optimization (CRO) & Testing: Design, execute, and analyze continuous A/B and multivariate tests on high-value landing pages, forms, and CTAs to drive down acquisition costs.
• Web Analytics & Attribution: Monitor conversion metrics, user behavior, and multi-channel attribution flows in partnership with Marketing Operations, providing actionable insights on traffic quality and pipeline contribution.

Skills You'll Need to Have:

• Experience: 5+ years of B2B digital marketing experience with demonstrated focus on web management, CRO, and website-led demand generation within high-growth B2B tech, SaaS, or cybersecurity.
• Commercial Mindset: Strong understanding of B2B buyer journeys, lead qualification, and inbound pipeline mechanics. Cybersecurity industry experience a plus.
• Essential Tooling:

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• Advanced, hands-on proficiency in WordPress (CMS, page builders, site architecture).
• Deep expertise in HubSpot (Marketing Hub, forms, landing pages, tracking).
• Solid practical skills in Figma for rapid UX/UI wireframing and web asset creation.

• Data & Analytics: Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and web testing platforms.

Perks & Benefit:

• Comprehensive medical, dental, and vision insurance coverage

• Employee Referral Bonus Program

• Wellness programs

• 401k and employer matching for (US Employees)

• Comprehensive Time Off policy

• An opportunity to do something great for yourself and the world!

(Benefits and Perks subject to change by country/region)

Legal Language:

(US Employees Only)

Applicants have rights under the Federal Employment Laws:

• Employee Polygraph Protection Act

• Know Your Rights: Discrimination is Illegal

• Family and Medical Leave Act (FMLA)

This is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations.

Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.