Digital Marketing Manager
- Compensation
- Not disclosed
- Location
- Remote - India
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific
- Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more
- Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce)
- Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment
- Strong communication and copy-editing skills in English
- Able to adapt strategies to diverse regional markets and different audiences
- Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on marketing media strateg
- EMPOWER OTHERS: Track record of building teams, directly or indirectly, and ensuring your team has the guidance, support, systems, and tools to be successful in the role
- BE AN OWNER: Run and expand a best-in-class regional Demand Creation Hub that emphasises personal development.
- BE INCLUSIVE: Work closely with the Digital Marketing Director and the broader marketing team when planning and ensure marketing investments are maximised to deliver highest RoI to the business
- RUTHLESSLY PRIORITISE: Track closely on regional KPIs while managing sub-regional digital channel and activation requirements
- NO SHENANIGANS: Work with Marketing Analytics to build a cadence of robust, trusted regional demand creation reporting and proactively address any gaps against regional targets.
- WEAR THE CUSTOMER'S SHOES: Build a demand creation team that is consistently building world class experiences through the quality of the content we produce and the digital engagement experiences we de
- DON’T SETTLE: Identify areas of improvement and opportunity and address them one by one, establish the relationships needed to advocate for your team, while consistently prioritizing region needs and
- DRAW THE OWL: Scale your team to their top abilities with creativity, prioritization, and excitement, think outside of the box to deliver the business needs today while thinking about hyper growth. Bu
Full description
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
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Hiring and how we work
We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!
Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.
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See yourself at Twilio
Join the team as Twilio’s next Digital Marketing Manager within Demand Creation Hub.
About the job
Twilio is experiencing significant growth, and we are seeking a dynamic and results-oriented Digital Marketing Manager to drive demand creation and acceleration for Twilio's CPaaS portfolio. Reporting to the Digital Marketing Director of APJ, you will be instrumental in designing and implementing the digital strategy focused on building pipelines across direct sales and self-serve motions.
In collaboration with Campaign Management, Product Marketing and Sub-Regional Field Marketing teams, orchestrate the effective channel mix to amplify regional campaigns and targeted programs to generate quality demand, deepen engagements and drive growth.
Responsibilities
In this role, you’ll:
- Digital strategy: Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audiences. Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels. Design and activate Account-based marketing campaigns that support customer lifecycle and retention
- Campaign Management and Execution: Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO
- Digital Channel Optimisations: Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices. Structured documentation and processes to foster ease of collaboration