Digital Marketing Optimisation Specialist (Dutch)

Workster is partnering with a dynamic international company to recruit a Digital Marketing Optimisation Specialist (Dutch) to join their growing marketing team based in [location]. The successful candidate will focus on improving campaign performance, increasing conversion rates and optimising customer journeys across Dutch-speaking markets. This is an on-site role with full training and opportunities for professional growth.

Your Role

• Conversion Rate Optimisation (CRO): Design, run and analyse A/B and multivariate tests across landing pages, funnels and key touchpoints to improve conversion metrics for Dutch-speaking audiences.

• Landing Page and UX Optimisation: Collaborate with designers, product and development teams to implement data-driven improvements to landing pages, forms and user journeys that enhance usability and increase engagement.

• Campaign Optimisation: Monitor and optimise paid and organic marketing campaigns (search, social, display, affiliates) to maximise ROI and meet performance KPIs for Dutch markets.

• Analytics and Reporting: Use web analytics, tag management and attribution tools to track performance, generate insights and produce clear reports with actionable recommendations for stakeholders.

• Personalisation and Segmentation: Develop and implement audience segmentation and personalisation strategies to deliver relevant experiences for Dutch customers across channels.

• SEO and Content Optimisation: Work with content and SEO specialists to ensure landing pages and campaign assets are optimised for Dutch-language search queries and local user intent.

• Technical Implementation: Support setup and management of tracking (GA4, events, pixels), experimentation platforms and marketing automation to ensure accurate measurement and smooth execution of tests.

• Continuous Improvement: Identify recurring performance issues, propose process improvements and contribute to knowledge sharing and best practices across the marketing team.

• Collaboration: Work closely with marketing, product, analytics and commercial teams to align optimisation efforts with broader business goals and ensure consistent messaging and technical implementation.

Your Qualifications

• Language Skills: Native-level or near-native fluency in Dutch (written and spoken) with excellent communication skills; strong English proficiency (minimum B2) is required.

• Experience: Proven experience (2+ years preferred) in conversion rate optimisation, digital marketing optimisation or a similar role, ideally within consumer-focused, international environments.

• Analytical Skills: Strong data literacy with hands-on experience using analytics platforms (e.g. GA4), A/B testing tools (e.g. Optimizely, VWO, Google Optimize) and data visualisation/reporting tools.