Great Place to Work
Digital Marketing Specialist
- Compensation
- Not disclosed
- Location
- Beirut, Lebanon
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- Key Success Metrics
- Success in this role will be measured by:
- • Marketing Qualified Leads (MQLs) generated
- • Sales Qualified Leads (SQLs) generated
- • Marketing-sourced pipeline value
- • Marketing-sourced revenue
- • Cost per qualified lead
- • Cost per opportunity
- • MQL-to-SQL conversion rate
- • Landing page conversion rates
- • Campaign ROI and ROAS
- • Lead routing accuracy and follow-up effectiveness
- • Organic search traffic and rankings
- Experience
- • Minimum 3+ years of experience in B2B performance marketing and lead generation.
- • Proven experience generating measurable pipeline and revenue through digital marketing campaigns.
- • Experience managing multi-market campaigns, preferably across GCC and Middle East markets.
- • Experience working in long sales-cycle B2B environments.
- • Technical Skills
- • Advanced hands-on experience with Google Ads and LinkedIn Campaign Manager.
- • Strong experience with Zoho CRM administration, automation workflows, and lead management.
- • Hands-on experience with Zoho Flow, Zapier, APIs, webhooks, and other marketing technology integrations.
- • Strong proficiency in Zoho Analytics, Looker Studio, or similar BI platforms.
- • Experience with technical SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics.
- • Hands-on experience with Hotjar, Clarity, or similar behavioral analytics tools.
- • WordPress content management experience.
- • Advanced Excel or Google Sheets skills.
- Skills & Competencies
- • Strong analytical and problem-solving skills.
- • Commercial mindset with the ability to connect marketing activities to revenue outcomes.
Full description
Position Type: Full-Time
Location: Lebanon/Jordan/Tunisia
Department: Marketing
Reports To: Marketing Director
Role Overview
We are looking for a technically strong, commercially minded Digital Marketing Specialist with 3+ years of B2B performance marketing experience. This role is responsible for driving qualified pipeline and revenue through paid media, marketing automation, CRM optimization, technical SEO, and conversion rate optimization across seven markets: UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, and Egypt.
The ideal candidate combines hands-on execution with analytical thinking and can connect marketing activities directly to business outcomes, including lead generation, pipeline growth, and revenue contribution.
**Key Responsibilities
Paid Media & Demand Generation**
- Build, manage, and optimize B2B acquisition campaigns across Google Ads and LinkedIn Ads.
- Manage campaign budgets, bidding strategies, audience targeting, and ad creative performance.
- Develop and execute market-specific campaign strategies across all target countries.
- Run continuous A/B testing on ads, landing pages, lead forms, and audience segments.
- Monitor campaign performance and continuously improve lead quality, conversion rates, and cost efficiency.
- Collaborate with sales and marketing teams to align campaigns with strategic business priorities and revenue targets.
CRM, Marketing Automation & Lead Management
- Own the marketing configuration of Zoho CRM, including lead assignment rules, pipeline stages, custom fields, workflows, and lead scoring models.
- Connect website forms, landing pages, and advertising channels to Zoho CRM using Zoho Flow, Zapier, APIs, or webhooks.
- Build and optimize email nurture programs for long-cycle B2B prospects.
- Implement multi-touch attribution models to track the complete customer journey from first interaction to closed business.
- Monitor lead routing, follow-up quality, and MQL-to-SQL conversion performance.
- Partner with the sales team to identify and resolve funnel bottlenecks and improve lead conversion effectiveness.
Technical SEO & AI Search Visibility
- Manage and continuously improve technical SEO across the GPTW Middle East website.
- Conduct keyword research and search opportunity analysis for each target market.