Digital Marketing Specialist

• Create, test, and implement marketing initiatives across digital media platforms, including email, pay-per-click and social media; devise and evaluate methods to collect marketing data; coordinate with developers and implement marketing campaigns; create posts (multiple per day) for company social media pages, monitor success, refine strategy/campaigns to build page engagement

• Develop data system to track and analyze campaign performance, website traffic, email campaigns, SEO, SEM, social media, promotion performance; develop mathematics model, choose and execute appropriate strategies to drive targeted traffic through SEO, social media and online ads; analyze and understand customer traffic and buying patterns

• Maintain online marketing campaigns, website landing pages and micro sites (using CSS, HTML, CMS), and web banner ads; contribute to the company social media accounts and other channels; research and coordinate the appropriate marketing responses in a timely effective manner

• Establish and monitor industry statistics, forecast and track trends in marketing and sales trends; using statistical software, collect, analyze, and report broader data related to environmental factors, best practices, and emerging trends that may significantly change or have impact in the company’s industry

• Prepare daily emails blasts using HTML and CSS, working within the marketing automation platform; work with copywriters and graphic designers to develop the necessary assets for each email blast

• Stay on top of industry best practices and new techniques; maintain and update social marketing campaigns based on marketing focus and past performance; monitor and revise online commerce efforts based on sales data collected

The position of Digital Marketing Specialist requires the incumbent to have the ability to use mathematics model to measure the effectiveness of marketing strategies; research digital market conditions in designated areas; gather information to determine the potential sales of products or services; and research competitors, consumers, prices, sales, and methods of marketing distribution for the company’s online marketing campaigns. It also requires the ability to help the company develop long-term cooperation with key business partners. The applicant should have at least a Bachelor’s degree in Marketing, Economics or Mathematics.

Why you should want to work for us:

Incredible leadership and an open door policy. Your opinion matters to the company.

The opportunity to work and grow with a rising startup.

The team: we are smart and passionate, but also know how to have fun.

All your information will be kept confidential according to EEO guidelines.