Digital Marketing Specialist - Salon Professional- Bucuresti

We're looking for a digital marketer to join our passionate team and lead how our brands come to life across social, digital and eCommerce channels – owning strategy, steering agencies and creators, and driving measurable business impact.

We're looking for someone with 5+ years of hands-on experience and a portfolio of proven, successful campaigns, who is ready to shape our digital agenda, share hard-won learnings, and raise the bar for the wider team. If you're passionate about brands and energized by the constantly evolving digital landscape at the intersection of social media, content, creators and commerce, we'd love to meet you.

What You'll Do Digital Campaigns & Influencer Marketing

· Localize planning and end-to-end execution of integrated digital marketing campaigns from concept to measurement in line with regional strategy.

· Own influencer and creator strategy and collaborations, from briefing and negotiation to execution and evaluation, following regional strategy.

· Followed defined KPIs, track campaign results, and drive continuous performance improvement based on data and learnings.

· Co-shape always-on and campaign-based digital activations across multiple channels and markets.

· Lead influencer campaigns, including influencer selection, budget and fee negotiation, KPI setting, and performance reporting to stakeholders.

Social Media

· Localize the strategy, lead management and growth of our social media channels.

· Lead localization of social content plans aligned with brand priorities and business objectives.

· Drive community engagement and proactively identify opportunities to join relevant cultural conversations in line with regional strategy.

· Co-lead agencies to deliver standout content and platform-specific activations, setting clear briefs and quality standards.

· Anticipate digital trends, platform updates, and emerging content formats, and turn them into scalable playbooks for the team.

· Analyze performance, translate data into actionable insights, lead optimization, and share learnings across brands and markets.

eCommerce & Retail Media

· Drive localization of retail media strategy and initiatives across key retail and eCommerce partners, including joint business planning in line with regional guidance.

· Oversee digital assets and campaign materials, ensuring consistency and quality across channels.

· Partner with senior internal and external stakeholders to ensure flawless execution and alignment on priorities.

· Monitor performance, optimize investment, and recommend how to scale what works.

Who We're Looking For

· 5+ years of experience in digital marketing, with a track record of established, successful campaigns and measurable results.

· Deep understanding of social media platforms, content formats and digital trends, with the ability to turn them into strategy.

· Strong analytical mindset with proven experience in performance metrics, optimization and turning data into insights and learnings.

· Proven ability to independently lead multiple projects, budgets and priorities simultaneously.

· Excellent communication, storytelling and stakeholder management skills, including presenting to senior leadership.

· Fluent English, both written and spoken.

· Experience managing and steering agencies, and a mindset of continuous learning and sharing knowledge with others.

Nice to Have

· Experience in retail media, eCommerce, influencer/creator programs, paid social or media planning, as well as using AI tools for content, insights or campaign optimization.

You’ll be successful in This Role If You...

· Are proactive, curious and passionate about digital culture. You know how to balance creativity with data, challenge the status quo, influence stakeholders and turn great ideas into measurable business results.