Digital Marketing Specialist (SEO/SEM)

Job Title

Digital Marketing Specialist (SEO/SEM)

Job Description Summary

Looking for a hands-on Digital Marketing Specialist to manage and continuously improve C&W Singapore’s digital marketing activity. Responsible for running day-to-day execution across our website, search, email and social channels, while using data and market insights to improve visibility, engagement and lead generation.

This role combines strong digital execution with a performance mindset. One will need to demonstrate strong understanding of what is working, identifying opportunities to optimise activity, and helping the Singapore BDS team use digital more effectively to support business growth.

Job DescriptionKey responsibilitiesWebsite operations

• Update and publish content on the C&W Singapore website using Sitecore, including Insights pages, news and landing pages

• Load and maintain property listings on the website, ensuring details, images and availability are accurate and up to date

• Coordinate with global and regional web teams on site updates and issues

SEO, AEO and SEM

• Support search engine optimisation (SEO), including on-page content, keyword integration and content structure to improve organic visibility

• Support answer engine optimisation (AEO) to increase brand visibility, citations and referral traffic from AI search tools and LLM-powered platforms

• Support search engine marketing (SEM) execution, including ad copy, landing page content and creative assets for paid campaigns

Email marketing

• Build, test and send email campaigns and event invitations on the company's email platform

• Manage and develop the contact database, lists and segmentation, with support from the business intelligence team

• Ensure email activity complies with data protection requirements

• Report on opens, clicks and conversions

Digital and social posting

• Schedule and publish approved content on C&W Singapore's LinkedIn and other digital channels

• Maintain the content calendar and monitor comments, mentions and tags

• Manage the company's social advocacy tool, loading approved content

Demand generation & digital optimisation

• Support the development and execution of digital campaigns designed to build awareness, generate engagement and capture qualified leads for priority Singapore business lines.

Analytics and reporting

• Maintain Google Analytics (GA4) dashboards for the website and Insights pages