Techvaria Solutions
Digital Marketing Specialist
- Compensation
- Not disclosed
- Location
- Bangalore, India
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- Experience: 3-4 years of hands-on experience in digital marketing, particularly in promoting IT services or technology solutions.
- Education: Bachelor’s degree in Marketing, Communications, IT, or a related field (or equivalent experience).
- Skills: Proven experience with SEO, SEM, Google Ads, Google Analytics, and social media platforms. Strong understanding of content marketing and inbound marketing strategies. Familiarity with email ma
- Soft Skills: Creative thinker with the ability to adapt to new digital trends. Excellent organizational and time management skills. Ability to work independently and in a team. A passion for staying u
Full description
Position Overview:
We are seeking a Digital Marketing Specialist with 3-4 years of experience to lead and execute marketing strategies that will enhance our online presence and promote our IT services. The ideal candidate will have a strong understanding of digital marketing tools, SEO, SEM, content marketing, and social media strategies, with a proven track record of achieving measurable results. This role offers a fantastic opportunity to make an impact in a fast-paced, dynamic environment.
Key Responsibilities:
- Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns to generate leads and drive business growth, particularly for our IT services.
- SEO & SEM: Implement and manage SEO strategies to improve website ranking and visibility. Conduct keyword research, on-page optimization, and backlinking strategies. Manage SEM campaigns (Google Ads, etc.) to increase paid search traffic.
- Content Strategy & Development: Develop content calendars, create engaging blog posts, articles, and case studies, and optimize web content for SEO. Collaborate with the content team to ensure high-quality content delivery.
- Social Media Management: Manage the company’s social media profiles, create posts, and engage with followers. Develop strategies to grow and maintain a strong social media presence.
- Email Marketing & Automation: Design and manage email campaigns, including newsletters, lead nurturing, and promotions. Implement marketing automation tools to streamline campaigns.
- Analytics & Reporting: Track and analyze key performance indicators (KPIs) across various channels (website, social media, email, etc.). Provide weekly and monthly performance reports and use data-driven insights to optimize campaigns.
- Collaboration: Work closely with the sales and design teams to ensure alignment on marketing strategies, creative assets, and messaging.
- Market Research: Monitor industry trends, competitor activity, and customer feedback to develop strategies that position our IT services effectively in the market.
Requirements
Required Qualifications:
- Experience: 3-4 years of hands-on experience in digital marketing, particularly in promoting IT services or technology solutions.
- Education: Bachelor’s degree in Marketing, Communications, IT, or a related field (or equivalent experience).
- Skills:
- Proven experience with SEO, SEM, Google Ads, Google Analytics, and social media platforms.