Digital Marketing Specialist
- Compensation
- Not disclosed
- Location
- Izegem, West-Vlaanderen, Belgium
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- · Bachelor’s or Master’s degree in Business Economics with a major in Marketing, Digital Marketig, Communications,…
- · Minimum 5 years of professional experience in digital marketing, demand generation or performance marketing.
- · Proven hands-on experience with HubSpot, including marketing automation, workflows, lead scoring, segmentation and reporting.
- · Strong experience with website management, SEO and paid search; familiarity with AEO and GEO is a strong advantage.
- · Experience planning, managing and optimizing LinkedIn and paid social campaigns.
- · Strong analytical skills and experience working with marketing KPIs, dashboards and performance reporting.
- · Ability to connect digital activities to business objectives, lead quality, conversion and pipeline impact.
- · Structured and critical mindset, with the ability to interpret data and turn insights into clear actions.
- · Strong project management skills and the ability to manage multiple initiatives independently.
- · Excellent communication skills in English, both written and spoken.
- Nice to bring
- · Experience in a B2B technology in a similar sector.
- · Experience with Google Analytics, Google Search Console, Google Ads, LinkedIn Campaign Manager or similar tools.
- · Familiarity with CRM and sales processes, attribution models and revenue reporting.
- · Experience with dashboarding tools such as Looker Studio, Power BI or similar.
- · Knowledge of conversion rate optimization, landing page testing and marketing experimentation.
- · Fluent in Dutch.
Full description
About Televic Conference
Televic Conference develops mission critical conference and interpretation technology for parliaments, governments, courts, city councils and corporations worldwide.
Our customers make decisions that matter. They need technology they can trust, and they need to understand why the right solution makes a difference.
About the role
Televic Conference is a premium brand in a competitive global market. To support our growth, we are looking for a Digital Marketing Specialist who can turn digital channels, data and technology into measurable marketing impact.
As Digital Marketing Specialist, you lead demand generation across our digital ecosystem.
You manage and optimize our website, SEO, SEA, AEO and GEO activities, activate LinkedIn and paid social campaigns, and build email and lead nurturing flows in HubSpot.
You make sure the right audiences find us, engage with our content and move through the buyer journey. You also develop and activate webinar campaigns, using platforms such as Livestorm.
This is a strongly data-driven and performance-focused role. You go beyond activation: you continuously monitor performance, build clear KPI dashboards and translate data into actionable insights. You critically assess what is working, identify opportunities for improvement and communicate digital marketing impact in a structured and understandable way to the marketing team, sales and management.
You combine strategic thinking with a hands-on approach.
You are comfortable working in HubSpot, enjoy getting into the detail of campaigns and customer journeys, and can connect digital performance to broader business objectives.
AccountabilitiesWebsite, search & organic visibility
· Own the day-to-day management and continuous improvement of the Televic Conference website.
· Develop and implement SEO, SEA, AEO and GEO strategies to improve visibility, discoverability and qualified traffic.
· Optimize website content, landing pages, conversion paths and calls to action based on user behaviour and performance data.
· Work with internal stakeholders and external partners to ensure technically sound, relevant and high-performing digital experiences.
· Monitor search trends, audience intent and competitor activity to identify new opportunities.
HubSpot automation & lead nurturing
· Manage and optimize HubSpot as a core marketing automation and demand generation platform.
· Design and maintain lead scoring models, lifecycle stages, segmentation and qualification criteria.