Digital Marketing Specialist

Job Purpose / Summary

The Digital Marketing Specialist runs Three Square’s digital channels day-to-day, including the website, paid digital advertising, Mailchimp email, social media, and analytics. Reporting to the Director of Marketing and Communications, this role executes, tests, and improves digital work to grow online giving, volunteer sign-ups, advocacy, and community engagement in Southern Nevada. The Digital Marketing Specialist publishes, promotes, and measures Three Square’s content, serves as the daily voice of Three Square on social media, and coordinates with vendors and agency partners on the email calendar.

Essential Job Functions

The following duties are considered essential functions of this position. Other duties may be assigned as needed.

• Build, launch, and monitor paid campaigns on Meta (Facebook and Instagram) and Google Ads, and track spending against budget, reporting pacing and results weekly during active campaigns.
• Manage Three Square’s Google Ad Grants account to make full, compliant use of the monthly grant.
• Manage day-to-day content on Three Square’s WordPress website, including page updates, new pages from approved content, event listings, and content for internal digital screens.
• Apply SEO and accessibility (WCAG) best practices across all website content, and recommend data-driven improvements to donation and volunteer pages.
• Edit captions, then schedule and publish content across social media channels, adapting it to each platform’s format and audience.
• Maintain the social media content calendar.
• Manage daily community engagement, including responding to comments and direct messages; routing questions about food assistance, volunteering, and donations to the appropriate team; and escalating sensitive issues to the Director of Marketing and Communications the same day.
• Monitor social channels and online conversations about Three Square, and flag emerging issues and rapid-response opportunities to the Director.
• Build and send Mailchimp emails for non-donor audiences, including volunteers, partner pantries and agencies, advocates, and event attendees, and maintain lists, segments, templates, and automations.
• Keep the organization-wide email send calendar up to date and coordinate with the agency partner that manages donor email.
• Maintain Google Analytics 4, platform analytics, UTM tracking, and conversion tracking for online giving.
• Prepare a monthly digital performance report and campaign recaps for the Director, with observations and recommended next steps.
• Contribute ideas and data to the annual digital plan and campaign plans.
• Provide content specifications (sizes, formats, and deadlines) and performance data on what content works to the creative team.
• Route all public-facing copy to the Director of Marketing and Communications for final editing and proofreading before publication.
• Submit and track work through the asset request system, and keep project status up to date.
• Manage confidential information.
• Maintain regular and consistent attendance.
• Perform other duties as assigned.