Digital Marketing Specialist

About Waterworks

When you see the world’s most inspiring homes and hotels, you invariably find Waterworks in the mix. For over 40 years, our designs have elevated the bath and kitchen experience, with exquisite fittings, fixtures, hardware and more. We strive to be participants in exceptional design moments not just through our products, but through how our company name shows up in the world at large.

What We Provide

What gives us an edge over our competitors is our people. We work in a highly collaborative, creative environment that values each team member’s contributions to our mission. We empower our associates with extensive training, career growth opportunities, competitive salaries, bonus potential and a comprehensive benefits package including medical/dental/vision, and 401k retirement savings plan. We offer a generous PTO program (vacation, personal and sick time) with additional perks like some summer half days and a volunteer day. The company observes at least 8 federal holidays throughout the calendar year plus a floating holiday that associates can use at their discretion.

The Role

Waterworks is seeking a digitally savvy, detail-oriented Digital Marketing Specialist to support the execution, optimization and performance of digital marketing initiatives across website, email, search and emerging digital platforms.

Reporting to the Manager, Digital Growth & Performance, this role is responsible for the day-to-day execution of key digital programs, ensuring accuracy, consistency and continuous improvement across digital touchpoints. Working closely with Brand Marketing, Creative, internal technology teams and external partners, the Specialist translates approved strategic priorities, messaging and creative assets into effective digital experiences.

The ideal candidate combines strong execution skills with analytical thinking, an understanding of digital marketing best practices and curiosity about emerging technologies. This role offers opportunities to contribute to optimization, operational efficiency and performance improvement over time.

This is a hybrid role that requires onsite presence a minimum of 3 days per week. Other days may be required based on business needs.

Responsibilities

Website Management & Digital Experience

• Independently build, update, publish and quality-check website pages within Magento, ensuring content accuracy, usability, brand consistency and timely execution.

• Implement approved content, messaging and creative assets in coordination with Brand Marketing and Creative; optimize presentation and structure for digital use without assuming ownership of editorial strategy or core copy development.

• Support website conversion and user-experience improvements through content refinements, testing, QA and implementation of approved enhancements.