Digital PPC/SEM Specialist

Digital PPC/SEM Specialist (Full-time)

Location: Albany, Auckland (Office based)

Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday

Reports to: Global Marketing Manager

Role Purpose
The PPC/SEM Specialist is responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth objectives.

Key Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions.

• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.

• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.

• Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments.

• Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data.

• Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates.

• Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions.

• Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement.

Essential Requirements

• Bachelor’s degree in Marketing, Advertising, E-commerce, Business, or a related field.

• 1+ years of hands-on experience managing PPC/SEM campaigns (e.g., Google Ads, Meta Ads).

• Solid understanding of performance marketing, lead generation, and conversion optimization.

• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.

• Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions.

• Basic knowledge of landing page best practices; experience with A/B testing is a plus.

• Good communication skills and the ability to work cross-functionally with marketing, sales, and product teams.