Valid
Digital Strategist, Performance Marketing
- Compensation
- Not disclosed
- Location
- Remote or SF
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- Strong english and client-facing communication skills
- 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency
- Manage +$150,000/month of ad spend across the following platforms:
- Meta
- TikTok
- Other advertising channels
- Comfortable analyzing data and deploying statistical methods to “read the tea leaves” of an ad account.
- Served in client facing roles as senior POC
Nice to have
- Managed and hired a team of marketers
- Advertising for mobile apps:
- Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)
- AppleSearchAds
- Understand SKAN and iOS attribution
- Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)
Full description
Digital Strategist Account Manager
📍 USA & Canada. Remote or in-person SF.
⏰ Working hours are PST
About Valid
Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.
In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.
We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.
This Role is for you if you are:
- A consumer obsessed full-funnel marketing strategist
- First in line to try the newest AI marketing tools
- Well versed in navigating the Ads Managers for the main paid social and search ad platforms, leveraging the latest tools/features
- Run campaigns focused on sales, CPAs and ROAS, not traffic and awareness.
- Passionate about ad networks and performance marketing strategy for consumer digital products
- Obsessed with discovering and tracking social media trends
- Customer obsessed (we put it in their twice on purpose!)
- Focused on paid media, we don’t do SEO or other digital paths, we are 100% focused on ROI-based ads.
- Preferred: savvy on app growth marketing for iOS and app user acquisition.
We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an account manager who can help set strategy based on a clients needs and business objectives.
Role & ResponsibilitiesDigital Strategy (30% of your time)
- Understand a client’s business objectives and KPIs
- Define strategy for the account based on budget and objectives
- Analyze results and in market trends to devise the best path forward
- Manage a team of marketers to use tooling you to deliver a best-in-class ads experience
Account Management (60% of your time)
- Interface directly with clients on a weekly basis
- Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries
- Be the clients first and primary point of contact at Valid
Product (10% of your time)
- Interface directly with engineering & PMs to translate marketing processes into real products