Direct Connection Sales and Marketing Specialist

The Direct Connection Sales and Marketing Manager will work within the performance parts brand organization. Position requires a results-driven individual who is passionate about high performance vehicles and products as well as thorough automotive technical knowledge. The Sales & Marketing Manager is responsible for driving revenue growth, brand leadership, and market adoption for high performance engines and related offerings. This role focuses on performance powertrains, crate engines, racing programs, and enthusiast-driven products, partnering closely with engineering, product development, marketing, and dealer networks to bring performance solutions to market. Develop and execute sales strategies to grow revenue, margin, and market share for performance engines and associated products. Manage sales forecasting, performance tracking, and KPI reporting specific to performance and specialty segments. Identify new sales channels and customer segments including performance dealers, builders, racers, and specialty distributors. Lead go‑to‑market strategies for performance engines, including product launches, limited editions, and motorsports‑linked offerings. Collaborate with marketing teams to deliver campaigns that reinforce performance credibility, technical differentiation, and brand heritage. Support enthusiast engagement through events, racing activations, digital content, and industry partnerships. Build and maintain strong relationships with performance-focused dealers, distributors, and key accounts. Support dealer readiness through training, technical content, and sales tools specific to performance engines. Function as a voice of the customer by gathering market feedback to inform product, pricing, and program decisions. Lead performance engine programs, promotions, and incentives, ensuring alignment with commercial and brand objectives as well as track program effectiveness and adoption.