Direct Response Copywriter/Creative Strategist

Creative Strategist (Performance Creative)

Salary: £60,000 – £70,000 base (dependent on experience)

Role: Full ownership of our performance creative process — from concept and script through to shoot and delivery — to ensure we exceed our Meta new customer acquisition targets.

Location: Remote

Working Type: Remote, full-time

Please read the requirements before applying

About Elavate

Want to play a key part in scaling one of the UK's fastest-growing wellness brands?

Elavate launched in early 2024 with a simple goal: help women over 40 feel and look their best with science-backed collagen. Since then we've grown to over 50,000 customers and 25,000 five-star Trustpilot reviews, and we're on an ambitious path to becoming the UK's biggest collagen brand — while actively expanding into the US.

Elavate was born after our founder, Alex Philip, got fed up buying overpriced, low-quality, foul-tasting collagen for his mother. He set out to make a superior product that actually worked, tasted great and was affordable.

We're now one of the most recognised collagen brands on social media in the UK — and we're just getting started.

This is a career-defining opportunity to join a high-growth supplement brand with serious upside (top-of-market salary, performance bonuses and equity options).

If you're a high performer who thrives in fast-moving environments, this is your opportunity. We offer great benefits, but this isn't a traditional 9–5. We expect every team member to move fast, take full ownership of their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly and innovate constantly, this isn't the right place for you.

Core Job Responsibilities

• Concept and script direct response video ads based on data from our Meta ad account, our customer research and our winning creative library. This is the heart of the role.

• Write long-form VSL and influencer scripts using our proven structures — hook banks, problem beats, discovery story, scepticism handling, product reveal, before/after, social proof and values-led CTA. You'll build on a library of scripts that already work and find the next angle that beats them.

• Run influencer and talent shoots end to end. We work with household-name talent and a growing roster of creators. You'll write their scripts in their voice, brief them clearly, and make sure what comes back is something we can actually scale.

• — shot lists, storyboards, set and wardrobe direction, working with the production team on the day, then briefing the edit.