Director, Application Engineering

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Director of Application Engineering leads Generac's Industrial Power Generation Application Engineering and Technical Support functions. This role is responsible for managing a team of Sales Engineers, Application Engineers, Technical Support Specialists, and Subject Matter Experts who provide technical sales support, application guidance, special engineering quotations, and internal tool support for dealers, customers, national accounts, and sales teams.

The Director serves as a strategic partner to Product Management, Engineering, Sales, and the Industrial dealer network, ensuring customers receive timely technical expertise while driving continuous product and process improvements. This leader also oversees technical sales enablement resources, application sizing tools, installation guidelines, and special engineering solutions that support business growth and customer success.

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Responsibilities

Leadership & Team Development

• Lead, coach, and develop the Application Engineering, Technical Support, and Sales Engineering teams.
• Establish team goals and performance objectives aligned with company strategy.
• Drive talent development through performance management, succession planning, and employee growth initiatives.
• Foster a culture of accountability, collaboration, innovation, and customer focus.
• Ensure consistent feedback, recognition, and development opportunities across the organization.

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Technical Sales & Customer Support

• Oversee technical sales support provided to Industrial dealers, sales teams, national accounts, and end customers.
• Ensure prompt and accurate response to technical inquiries via phone, email, and other support channels.
• Support strategic national accounts with application engineering, technical training, and product expertise.
• Provide resources and guidance for technical training programs, marketing initiatives, and customer events.

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Application Engineering & Product Support

• Lead Power Generation Subject Matter Experts in areas including:
• Generator sizing and application design
• Alternators and controls
• Electrical codes and standards
• Product applications and configurations

• Manage special engineering quotation processes and coordinate custom solution requests between dealers, engineering, and product management teams.