Director, Brand Partnerships

Your role in one sentence

You'll own the growth strategy for a portfolio of Ripple Street's most valuable CPG relationships, and turn first programs into partnerships that compound for years.

Who you are

• You see the whole shape of a relationship. Where it stands today, where it could be in three years, and the two or three moves that get it there. You have done this before, and you can name the accounts that prove it.

• You do not sell to one person. You know the champion who loves you often cannot fund you, and the person who can fund you may never take your call. You map the whole group. You know who outlasts the rotation, which door procurement is standing in front of, and when the agency is the room you actually have to win.

• You are genuinely curious about people. Not as a technique. You want to know how a category leader thinks, what a brand team is being measured on this year, how an agency lead is judged by their client, who actually controls the money and why. That curiosity is what gets you into rooms other people do not get into.

• You work their calendar, not yours. You know that in CPG the plan gets written months before the money moves, and that being early is the whole game. You have lost a year to bad timing once, and you did not let it happen again.

• You would rather build than defend. Protecting a renewal is not the job you want. You want to walk into an account doing one thing and leave it doing five.

• You make the people around you better. You share what is working before anyone asks. You would rather the whole team hit than be the only one who does.

Why this role exists

Ripple Street is built on something brands cannot manufacture: real people, using real products, telling real people about it. The brands that understand it, and the agencies that bring us to them, have been with us for years.

But most of those relationships still start the way they always have. One program. One brand team. One line in one budget. In CPG that is a fragile place to sit. Budgets move, teams rotate, and plans get written long before money does.

That is why this role exists. You will take a portfolio of our most valuable relationships and own the growth arc of each one: where it expands, who you need to know to get there, and what it takes to close it. You will be the person a brand team or their agency calls when they are writing next year's plan, not the one calling after it is written. And you will set the standard the rest of the partnerships team runs on.

This is a role for someone who wants the account strategy, the relationship, and the close. Not one of the three.