Director, Conference Marketing – ANZ & Japan

The Director, Conferences Marketing is a critical leadership role responsible for driving the commercial paid attendee success for our Australia and Japan conferences, in tight partnership with Gartner leadership across Program Management, Conference Operations, BTI Sales & Services, and Conferences Sales (CAS). The role will directly manage the Australia and Japan Conference Marketing team, the GTM strategy, execution and commercial results, and be instrumental in driving client retention and prospect growth to support high growth BTI results. The ideal candidate will possess a blend of strategic, business and analytical acumen with a deep background in marketing and a collaborative spirit at all levels. A strong aptitude for marketing best practices and enabling technologies is critical to overall success.

What you’ll do:

• Responsible for leading and managing the ANZ and Japan conferences portfolio strategic GTM, with direct revenue accountability and oversight across global conferences

• Set global strategy for building, executing and continually optimizing campaigns to support the high-level volume and revenue growth requirements of the conference marketing team

• Direct management of marketing managers who owner one or more conferences, assisting them with approaches to

• Identify, proactively prospect and nurture new business prospects with a high propensity to convert to a conference attendee and Gartner research client

• Engage LUs to attend a conference as a means to strengthen value and overall retention

• Work with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees

• Develop high level partnerships with key internal stakeholders including program, CAS, database, corporate marketing, and digital marketing teams

• Identify and manage critical portfolio engagement, channel and conversion KPIs to track performance and provide regular insights and reporting to key stakeholders

• Led the creation of value-based portfolio and conference messaging & positioning, competitive differentiation, and story lines for conference promotion (both existing and new launches) through emails, collateral, video, web, SEM and other channels

• Work with Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend

• Monitor overall campaign mix and performance – from lead acquisition to registration, leveraging re-targeting efforts to maximize overall engagement

• Work with cross-functional teams to optimize or replace existing go-to-market processes to support marketing at scale across both existing client and net new audiences

• Ability to interact with and report regional performance to GLT and senior leaders across the business, including commercial results, pace to plan, challenges, and risk mitigation strategies

• Demonstrate a significant understanding of the company’s markets, products and services for optimal business success

• Ideal candidates will thrive in a fast-moving environment, desire accountability, be courageous, and drive results with a focus on impacting the market. They must be a true team player within marketing, within Conferences, and to key company partners.

What you’ll need:

• Metrics-driven and insatiably curious with a minimum of 8-10+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels

• Proven track record of exceeding KPIs and delivering consistent revenue and customer growth through an always-on marketing approach.

• Expert in digital marketing channels with a focus on content marketing, social, search and marketing analytics

• Proven success implementing cutting-edge marketing practices with a customer-focused approach.

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Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

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