Director, Corporate Marketing

Step into a career with ASM, where cutting edge technology meets collaborative culture. ​

For over 55 years ASM has been ahead of what’s next, at the forefront of innovation and what’s technologically possible. With more than 4,500 ASMers representing 70 nationalities, our people and our advanced semiconductor devices are playing a crucial role in trends such as 5G, cloud computing, AI, and autonomous driving. But we’re more than just a tech company. We value diversity, inclusion and sustainability as we strive to make a positive impact on the world. Our development programs help support your growth, shaping your future and pushing the boundaries of innovation to unleash potential.

We are looking for a strategic and innovative leader to join ASM as a Director of Corporate Marketing. In this role, you will be at the forefront of enhancing the quality of corporate actions and driving key business decisions. You will have the opportunity to collaborate with global teams, contribute to product strategy and directly influence the future of ASM's positioning in the semiconductor industry. This is an exciting opportunity to lead high-impact initiatives in a rapidly evolving industry.

Role Responsibilities:

• For executive level presentations requiring corporate level alignment, work with business units and accounts on key messaging

• Continuously, develop and implement best known practices that span the corporation, including creating training material and hosting training events. These include items such as:

• Presentation templates in collaboration with corporate communications

• Product Launch best practices

• Product life cycle best practices, phase entry criteria, etc

• Application penetration tracking with sales

• Root causing and customer engagement methodologies with account technologists and product support

• Develop red team architecture and process scoring methodologies with business unit engineering

• Collaborate with business development and product management on value pricing

• Collaborate with technologists and technical directors to develop and document flows for leading edge logic, foundry, DRAM, and other markets such as more than Moore and Advanced Packaging. Work closely with Market Analytics teams to match these flows to SAMBA and ensure corporate market model capture SAM and TAM

• Align and develop product roadmaps with the Chief Product Office to ensure that business unit product strategies are aligned to market and preparing for future inflections. Ensure that product group roadmaps are reflected in SAMBA models

• Engaged with common engineering and manufacturing on gross margin initiatives. Ensure commonality and communication and tracking across product groups

• Work with sales operations to align CRM with market models

• Collaborate with stakeholders from business units, business development, technologists, accounts, sales, manufacturing, investors relations, finance and R&D to align on customer roadmaps, product roadmaps, market assumptions, competitive analysis and potential adoption in key areas. Enhance red team capabilities and drive analysis in weak area of portfolio.

Desired Qualifications:

• PhD or Master’s degree in a relevant field (Engineering, Physics, Chemistry, or similar)

• 10+ years of experience in semiconductor wafer fab equipment

• Ideal previous roles include product management, product marketing, business development, strategic marketing, or product leadership

• Demonstrated expertise in technical marketing, product management and launches, product life cycle management, market sizing, competitive analysis, and strategic decision-making related to wafer fab equipment

• Strong data analysis, critical thinking and presentation skills

• Proven ability to align and influence cross-functional and global teams (business units, business development, Sales, manufacturing, investors relations, finance, corporate communications, product life cycle, engineering, and R&D)

• Experience engaging global teams (Sales, Technologists and BU Marketing) and managing meetings across multiple time zones (Asia, US, EU)

• Fluency in English with excellent communication skills, including executive-level presentation experience

• Proven ability to continuously improve processes, develop BKMs, and implement across cross-disciplinary organizations

• Flexibility to travel internationally and domestically up to ~25% is required

Apply today to be part of what’s next.

We make the tech that enables the chips in devices which improve lives around the world. We do this with an eye to the future, pushing the boundaries of what’s possible through cutting-edge innovation, and driving the next wave of technological breakthroughs that shape how we live, work, and connect.

To learn more about ASM, find us at and on LinkedIn, Facebook, Instagram, X and YouTube.

ASM is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, age, nationality, social or ethnic origin, sexual orientation, gender, gender identify or expression, marital status, pregnancy, political affiliation, disability, genetic information, veteran status, or any other characteristic protected by law.