Director, Curriculum Products and Services

Job Summary

The Director, Curriculum Products & Services for Guitar Center Lessons is responsible for building and scaling a world-class music education product ecosystem that meets diverse student needs, drives measurable learning outcomes, enables instructor effectiveness, strengthens student engagement and retention, and supports sustainable business growth.

Reporting to the Vice President, Music Education, this role leads the strategy, design, development, launch, measurement, and ongoing evolution of the Guitar Center Lessons curriculum and education product portfolio.

Operating at the intersection of education, product innovation, and business strategy, this leader will transform existing curriculum frameworks into engaging, student-centered learning experiences that are easy to teach, accessible to learners, and scalable across our network. The ideal candidate brings a product-minded approach to education, combining learning design expertise, customer insights, and commercial acumen to deliver meaningful student experiences and measurable business results.

Key ResponsibilitiesCurriculum & Learning Architecture

• Design and scale comprehensive, outcomes-based learning experiences across instruments, musical styles, skill levels, and student segments.

• Establish differentiated learning pathways, progression milestones, and achievement frameworks that support meaningful musical development.

Education Product & Portfolio Strategy

• Own the strategy, development, and evolution of the curriculum and education product portfolio, including learning pathways, services, and supplemental offerings.

• Evaluate existing products and identify opportunities for innovation, expansion, optimization, or repositioning based on student needs, market opportunities, and business performance.

Student Experience, Engagement & Learning Outcomes

• Design engaging, student-centered learning journeys that support onboarding, goal setting, early achievements, and long-term musical progression.

• Establish measurable learning outcomes and leverage student insights, engagement metrics, and retention data to improve educational effectiveness and customer satisfaction.

Product Innovation & Commercialization

• Lead the development of new education products and services from concept and customer discovery through pilot, launch, measurement, and scaled implementation.

• Identify opportunities across emerging learning formats, digital tools, student segments, and supplemental offerings that enhance the student experience and support sustainable business growth.

Instructor Enablement & Educational Quality

• Partner with Training, Field Leadership, and Music Education Experience teams to develop instructional resources, teaching standards, and professional learning tools that support effective curriculum delivery.

• Establish consistent quality standards and scalable learning frameworks that empower instructors while maintaining flexibility to meet individual student needs.

Cross-Functional Leadership & Scalability

• Collaborate with Operations, Product, Technology, Marketing, Finance, Training, and Field Leadership to align education products with customer needs, operational capabilities, and strategic business priorities.

• Translate product strategies into actionable development plans, implementation requirements, and scalable solutions that support consistent execution across the Lessons network.

Portfolio Performance & Continuous Improvement

• Develop performance measures that connect educational outcomes to student engagement, lesson renewal, retention, customer satisfaction, and overall portfolio effectiveness.

• Leverage quantitative and qualitative insights from students, parents, instructors, and field teams to evaluate product performance, guide investment decisions, and drive continuous improvement.