Director - Growth Marketing - FinTech

About the Role:

We are looking for a strategic and results-oriented Director Growth Marketing to lead customer acquisition, product-led growth, demand generation, lifecycle marketing, and revenue acceleration for our FinTech & SaaS business. This role will own the end-to-end growth engine from brand awareness and lead generation to customer acquisition, activation, retention, and expansion.

The ideal candidate has successfully scaled B2B SaaS or FinTech products, built high-performing growth teams, and driven predictable revenue growth using data, experimentation, and modern marketing technologies.

Key Responsibilities:Growth Strategy & Revenue Leadership:

• Define and execute the company's growth marketing strategy aligned with revenue and business objectives.

• Develop scalable go-to-market (GTM) strategies for new products, markets, and customer segments.

• Own marketing contribution to Annual Recurring Revenue (ARR), Monthly Recurring Revenue (MRR), and pipeline generation.

• Collaborate with executive leadership to define growth priorities and expansion strategies.

Demand Generation:

• Build and scale inbound and outbound demand generation programs.

• Drive high-quality Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline growth.

• Develop account-based marketing (ABM) programs targeting enterprise customers.

• Partner closely with Sales to improve conversion rates across the funnel.

Product-Led Growth (PLG):

• Optimize user acquisition, onboarding, activation, and product adoption.

• Improve free trial, freemium, and self-serve conversion rates.

• Work closely with Product teams to enhance user engagement and feature adoption.

• Build customer lifecycle journeys to increase retention and expansion revenue.

Performance Marketing:

• Lead multi-channel acquisition across Google Ads, LinkedIn Ads, Meta, YouTube, programmatic advertising, affiliates, and partnerships.

• Optimize CAC, ROAS, conversion rates, and marketing efficiency.

• Manage significant digital marketing budgets with clear ROI accountability.

• Drive continuous experimentation through A/B testing and funnel optimization.

Customer Lifecycle & Retention:

• Design lifecycle marketing campaigns using email, CRM, push notifications, webinars, and automation.

• Improve customer engagement, retention, upsell, and cross-sell initiatives.

• Reduce churn and increase Net Revenue Retention (NRR).

• Partner with Customer Success to improve customer health and expansion opportunities.

Content & Brand Leadership:

• Develop thought leadership campaigns targeting CIOs, CTOs, CFOs, founders, and enterprise decision-makers.

• Drive SEO, content marketing, webinars, podcasts, case studies, and industry events.

• Strengthen brand positioning across digital channels and industry communities.

Analytics & Marketing Operations:

• Build executive dashboards tracking pipeline, revenue, CAC, LTV, ARR, MRR, and attribution.

• Leverage AI-driven insights to improve campaign performance and personalization.

• Own marketing technology stack, CRM integration, and campaign automation.

• Drive forecasting, budgeting, and performance reporting.

Team Leadership:

• Build, mentor, and scale a world-class Growth Marketing organization.

• Lead teams across Performance Marketing, Demand Generation, Product Marketing, Content Marketing, Marketing Operations, and CRM.

• Foster a culture of experimentation, accountability, and continuous improvement.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Engineering, or a related field.

• MBA preferred.

• 10-15+ years of experience in Growth Marketing, Demand Generation, or Revenue Marketing.

• At least 5 years of leadership experience in FinTech, SaaS, B2B Technology, or Enterprise Software.

• Proven success in scaling high-growth businesses and building marketing organizations.