Director, Marketing Operations
- Compensation
- Not disclosed
- Location
- United States, Remote
- Work setup
- Remote
- Seniority
- C level
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- Must be credible in the systems without being the primary builder. This role needs someone who can open HubSpot or Salesforce, inspect the configuration, and form an independent judgment about whether
- 7+ years in marketing operations, revenue operations, or a closely related function, including at least 2 years managing people.
- Deep hands-on experience with a marketing automation platform and a CRM, ideally HubSpot and Salesforce, including ownership of the integration between them.
- Experience with lead routing and meeting-scheduling tooling such as Chili Piper, and a clear point of view on what good routing and good speed-to-lead look like.
- Has designed a lead lifecycle and qualification model from a messy starting point and driven agreement on it across marketing and sales. Candidates should be able to describe the disagreements they ha
- Analytically strong and comfortable owning data quality, including field and object design, definitional integrity, and reconciliation across conflicting sources.
- Strong command of the marketing funnel and the metrics at each stage, with the ability to present to and defend a position with a CMO or CRO, including a position leadership does not want to hear.
- Has owned vendor evaluations and renewals end to end, including negotiation and the decision to walk away.
- Genuinely fluent with AI tooling, using it to build and analyze at volume and to specify workflows, not only to consume output.
- Clear written communication. This role documents decisions and writes requirements as a matter of course.
- SQL, or comfort working directly with a data warehouse and a BI tool, is strongly preferred.
- Website operations experience, including content management systems, forms, tracking, and partnering with a web developer, is a plus given the expected team growth.
- B2B SaaS experience, ideally in an organization where marketing operations sits inside a central Revenue Operations team.
- Bachelor's degree or equivalent experience.
Nice to have
- Demonstrated use of AI tools to work more efficiently—whether professionally or personally—and a curiosity for finding new ways to apply them.
- Comfort integrating generative AI into day-to-day workflows to boost productivity, quality, and output.
Full description
ABOUT PLACER.AI:
Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions.
What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.
Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started.
Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.
SUMMARY:
The Director of Marketing Operations will own how marketing runs at Placer.ai: the systems, the data, the lead lifecycle, and the reporting that marketing and revenue leadership use to make decisions. This role reports to the VP of Revenue Operations and works in direct support of marketing leadership.
This person sets the direction and owns the architecture. The Marketing Operations Manager reporting to this role owns the day-to-day build work in HubSpot, Salesforce, and Chili Piper, so this is not the person configuring every workflow. It is the person who decides what gets built, reviews the work, unblocks the team, and makes the call on what we buy, keep, or retire.
Marketing Operations at Placer.ai sits inside Revenue Operations, and partners with Sales Operations, Customer Success Operations, Deal Desk, and Business Operations. The funnel is managed as one system, which means this role is accountable for definitions and data that marketing and sales both rely on, not only for marketing's own reporting.
This person will be the operational voice in marketing planning conversations, and will need to say clearly when a plan will not work as designed, early enough for it to matter.
RESPONSIBILITIES:
- Own the marketing operations roadmap: what gets fixed, what gets built, and in what order, sequenced against marketing and revenue goals rather than against inbound request volume.
- Own marketing systems architecture and the integrity of data moving between HubSpot and Salesforce. This includes the object and field model, sync behavior, enrichment, deduplication, and account and contact matching. Where marketing and sales reporting disagree, this role is accountable for finding out why and resolving it with Sales Operations.