Director, Marketing & Recruitment Strategy

Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.

Position Overview:

We're looking for a seasoned marketing and enrollment strategist to take on special consulting projects with Noodle's university partners. This person has worked across institution types and program portfolios — public and private, undergraduate and graduate, online and residential — and knows what actually moves enrollment in each context. You'll work directly with institutions to diagnose what's holding back their marketing and enrollment performance, then build clear, prioritized action plans. The work spans the full funnel, from demand generation through to enrollment and beyond.

The ideal candidate is a consultant at heart: comfortable walking into an unfamiliar situation, asking hard questions, forming a point of view, and defending it to a room of senior academic leaders.

Key Responsibilities:

• Serve as a consultative partner to institutions, diagnosing marketing and enrollment challenges and identifying root causes rather than symptoms for existing programs as well as programs or products being launched.

• Lead and facilitate workshops and discovery engagements with deans, provosts, program directors, and faculty, ensuring smooth engagement kickoff and strategy alignment.

• Prepare and deliver presentations that secure buy-in from university stakeholders.

• Scope engagements in partnership with account and business development teams — defining objectives, deliverables, level of effort, and timeline, and adjusting scope as the diagnosis evolves.

• Develop clear, sequenced action plans with defined owners, timelines, and success measures — designed for either Noodle implementation or the partner's internal execution.

• Apply market and user research and conduct competitive analyses to inform positioning and enrollment strategy, leveraging AI tools where they add speed or depth.

• Translate research findings into strategic recommendations that drive marketing and recruiting decisions across the funnel.

• Collaborate cross-functionally with internal teams to shape and refine partner strategy.

• Brief internal stakeholders — copywriters, designers, implementation — on strategy and deliverables to ensure clean handoff to executing teams.