Mile Marker
Director, Media
- Compensation
- Not disclosed
- Location
- New York, NY
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Not specified
- Posted
Skills
Must have
- Bachelor’s degree in marketing, Advertising, Communications, or related field
- 8+ years of experience in media planning and buying, with at least 5 years in a leadership and/or managerial role
- Proven experience managing substantial media budgets ($10-$20M+ annually)
- Strong background in digital media channels
- Experience with marketing mix modeling or multi-touch attribution, sales lift, and brand health studies
- Knowledge of emerging channels such as Connected TV, audio streaming, or social commerce and retail media platforms including Walmart Connect, Instacart, Roundel (Target), Criteo Retail Media, Amazon,
- Understanding of the retail media ecosystem, and the evolving role of retail media within omni-channel marketing.
- Proven ability to analyze data, optimize campaigns for performance, and communicate insights to internal and external stakeholders.
- Experience in CPG or consumer healthcare verticals is a plus
- Industry certifications (Google Ads, Meta Blueprint, etc.)
- Agency or client-side experience across multiple industries
Full description
About the Role
We are seeking a strategic and data driven Director, Media to lead our media planning, buying, and optimization efforts across all channels. The ideal candidate will have extensive experience in media strategy, cross-channel online & offline advertising, and client and team leadership, with a proven track record of driving measurable results and maximizing return on advertising spend.
Key Responsibilities
Strategic Planning & Leadership
- Develop comprehensive omnichannel media strategies aligned with business objectives and marketing goals
- Proactively identify new opportunities rooted in innovation for select clients
- Lead media planning process including establishing strategic framework, audience strategy and targeting, channel selection, and budget allocation
- Oversee media supervisor & planners in development of RFP, plan negotiation, partner selection, and tactical plan development
- Oversee integrated campaign management across digital, traditional, and emerging media channels
- Collaborate with analytics, and biddable team to ensure cohesive campaign execution & reporting
- Drive cross-functional leadership by partnering closely with analytics, biddable, and finance teams to streamline operations, optimize campaign performance, and ensure financial accountability
- Actively contribute to new business growth and agency pitches, developing compelling media strategies, pitch presentations, and client proposals
- Present media recommendations and performance insights to senior leadership and clients
- Have strong client leadership skills and ability to create growth opportunities
Media Operations & Optimization
- Manage media buying across platforms including, but not limited to, Google Ads, social media platforms (Meta / TikTok), and Video (OLV / CTV / Linear TV)
- Monitor campaign performance and implement optimization strategies to improve KPIs
- Negotiate media rates and placements with vendors and media partners
- Ensure campaigns are delivered on time, on budget, and meet performance benchmarks
- Stay current with industry trends, new platforms, and emerging technologies
- Team Management
- Lead and mentor a team of media planners, buyers, and analysts
- Set performance goals and provide regular feedback and professional development opportunities
- Foster a collaborative environment that encourages innovation and continuous learning
- Manage team workload and resource allocation across multiple accounts and projects
Analytics & Reporting
- Establish measurement frameworks and KPIs for all media activities