Director of Content & Audience Growth
- Compensation
- Not disclosed
- Location
- Vilnius
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Not specified
- Posted
Skills
Must have
- Experience managing through team leads and building high-performing structures, rather than managing execution directly
- Experience leading content or media functions, with responsibility spanning multiple channels or brands
- Track record of growing audiences and delivering measurable commercial results from content
- Understanding of at least two of the following YouTube and video, social platforms, editorial and publishing is a plus
- Ability to align teams with different cultures, workflows, and success metrics behind a shared strategy
- Strong analytical thinking, with confidence working across performance data, experiments, and cross-channel attribution
- Experience building systems and processes that improve execution at scale - planning, prioritization, quality control, reporting
- Clear, structured decision-making: you can explain your reasoning, focus on outcomes, and make calls without full information
- Excellent stakeholder management and communication skills, including with senior business leadership
- A proactive, ambitious mindset and real curiosity about audiences, platforms, and where media is heading
- Bonus points for experience in digital publishing, multi-brand environments, or scaling content operations across several verticals
Full description
MEDIATECH
Mediatech is one of Europe’s fastest-growing digital publishing houses, reaching over 25 million people monthly across Cybernews, Wellness Pulse, InvestorsObserver, Wareable, and other channels.
Ranked #1 as the fastest growing company in Lithuania and #138 in Europe in the FT1000, we’re also the first company from the Baltics to be named among the World’s Top 100 Most Loved Workplaces®.
Our independent journalism, research, and digital products span tech, cybersecurity, health, and finance. Our investigations uncover stories with global impact - including a massive data exposure involving 24 billion records - and have been cited by BBC, Forbes, WIRED, CBS News, Daily Mail, New York Post, and others. Our work has also been shortlisted for the Press Gazette Future of Media Awards, with our strategy featured by Google among its standout success stories.
We move fast, think big, and give people room to make an impact - and we’re looking for people who want to grow and build what’s next with us.
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CONTENT & AUDIENCE GROWTH TEAM
The Content & Audience Growth team brings together three disciplines that too often work in silos: PR, editorial, and YouTube brand content. Together, they own the full story lifecycle across Mediatech's portfolio brands (Cybernews, Wareable, CoolTechZone, Wellness Pulse, and more) - from the article that breaks a story, to the video that brings it to life, to the earned coverage that extends its reach. Rather than operating as three separate departments chasing three separate metrics, the team works as one ecosystem: formats and assets move fluidly between editorial, video, and PR to maximize the value of every piece of content. The result is an audience engine that has grown 227% year over year in Q2 2026, reaching over 140 million people in a single quarter - with far more upside still untapped in how these teams and audiences connect.
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YOU
You are a content leader who thinks in ecosystems, not channels. You know that a strong story can live as a video, an article, and a social cut - and that most media companies leave that value on the table because their teams work in parallel instead of together. You want to fix that.
You're energized by bringing PR, editorial, and YouTube brand content under one strategic direction. You lead through team leads and senior specialists, you're comfortable influencing people who don't report to you, and you know how to get functions with different definitions of success to pull in the same direction.
You're as fluent in audience and format thinking as you are in commercial reality. You care about reach, but you care more about what that reach delivers: organic traffic, returning sessions, authority, inbound partnerships, and monetization flexibility. And you're motivated by the scale of the opportunity - there's significant upside still untapped in how these teams and audiences connect.