Director of E-commerce

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a strategic, data-driven Director of E-Commerce to lead our digital commerce organization and drive profitable online growth across our portfolio.

This is a senior leadership role responsible for owning the end-to-end e-commerce business, including strategy, P&L performance, customer experience, digital innovation, and team leadership. You will oversee our Shopify Plus ecosystem, lead our internal e-commerce team, manage external development partners, and collaborate closely with Marketing, Operations, Finance, Creative, and Customer Experience to deliver exceptional digital shopping experiences.

The ideal candidate combines strategic vision with hands-on execution and thrives in a fast-paced, entrepreneurial environment.

Respnsibilities

E-Commerce Strategy & Business Leadership

• Own the overall e-commerce strategy, roadmap, and annual business plan across all direct-to-consumer channels

• Manage the end-to-end e-commerce P&L, including revenue, margin, forecasting, budgeting, and profitability

• Define and monitor key performance indicators including traffic, conversion rate, average order value (AOV), units per transaction (UPT), customer acquisition cost (CAC), lifetime value (LTV), contribution margin, and retention

• Present monthly and quarterly business reviews with actionable insights and growth recommendations to executive leadership

• Develop long-term digital growth initiatives aligned with company objectives

Team Leadership

• Lead, mentor, and develop the E-Commerce Manager and future members of the digital commerce team

• Foster a high-performance, collaborative culture focused on accountability, innovation, and continuous improvement

• Partner with Human Resources on organizational planning, hiring, interviewing, onboarding, and performance development

• Serve as the hiring manager for all e-commerce-related positions

Shopify & Customer Experience

• Provide strategic oversight of the Shopify Plus platform while guiding day-to-day execution through the E-Commerce Manager

• Establish best practices for merchandising, navigation, collections, search functionality, PDP optimization, content management, promotions, checkout experience, and overall site usability

• Oversee product launches, promotional calendars, and merchandising strategies across all brands