Director of Growth Marketing (Levoit & Cosori)

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a Cosori air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

levoit.com | cosori.com | etekcity.com| pawsync.com

Role Overview

The Director of Growth Marketing owns how Levoit acquires, educates, converts, and retains customers across all channels. This leader will build and scale the growth engine responsible for driving profitable customer acquisition, accelerating category penetration, increasing household adoption, and maximizing customer lifetime value.

The role sits at the intersection of performance marketing, creative strategy, e-commerce, conversion optimization, and lifecycle marketing. You will be responsible for translating consumer insights into scalable growth strategies that drive demand across DTC, Amazon, and retail-supported channels.

This is both a strategic leadership role and a hands-on builder role, requiring equal strength in growth strategy, organizational leadership, and operational execution.

Key Responsibilities

Growth Strategy & Customer Acquisition

• Own Levoit’s end-to-end growth strategy, driving customer acquisition across paid, owned, partnership, influencer, affiliate, and emerging channels.

• Lead growth planning, forecasting, and performance management, including CAC, ROAS, MER, contribution margin, and payback objectives.

• Allocate marketing investment based on incremental business impact and profitable growth opportunities.

• Develop and execute a robust experimentation roadmap spanning audiences, creative, offers, landing pages, and customer journeys.

• Build a culture of data-driven decision-making, accountability, and continuous optimization to accelerate growth and improve marketing efficiency.

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Creative Strategy & Performance Marketing

• Lead Levoit’s performance marketing and creative strategy, ensuring acquisition efforts drive both short-term revenue growth and long-term brand equity.

• Partner with IMC, Creative, Content, Product Marketing, and agency partners to develop high-performing campaigns that drive awareness, consideration, and conversion.

• Establish scalable frameworks for audience, messaging, and creative testing across the customer journey.

• Translate consumer insights, category education opportunities, and behavioral data into compelling messaging that addresses customer needs and purchase barriers.

• Ensure performance creative effectively balances brand storytelling, product differentiation, and conversion objectives.

• Oversee agency and in-house resources across Meta, Google, YouTube, Amazon Advertising, TikTok, CTV, affiliate, influencer, and emerging channels.

• Establish measurement and attribution frameworks that enable effective budget allocation and clear visibility into incremental business impact.

E-Commerce & Conversion Optimization

• Own Levoit's digital commerce growth strategy, driving continuous improvements in website performance, conversion rates, customer experience, and revenue efficiency.

• Lead cross-functional efforts with E-commerce, Product, UX, and Analytics teams to identify and remove friction across the customer journey, including product discovery, merchandising, landing pages, product detail pages, and checkout experiences.

• Develop and prioritize a data-driven CRO roadmap focused on increasing conversion, average order value, and revenue without relying on increased media spend.

• Establish a rigorous testing and optimization framework across site experiences, customer journeys, messaging, offers, and on-site merchandising.

• Optimize the full-funnel customer experience by connecting category education, product discovery, social proof, reviews, and conversion-driving content.

• Improve engagement and purchasing efficiency across desktop and mobile experiences, ensuring a seamless path from awareness to purchase.

• Define measurement and reporting frameworks to evaluate customer behavior, conversion performance, and incremental business impact.

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Lifecycle & Retention

• Own lifecycle marketing strategy across email, SMS, app engagement, subscription programs, and filter replacement initiatives.

• Develop customer journeys that increase retention, repeat purchase rates, and customer lifetime value.

• Drive cross-sell and upsell strategies across the Levoit portfolio.

• Establish customer segmentation frameworks based on needs, behaviors, lifecycle stage, and purchase history to improve personalization and marketing effectiveness.

Leadership

• Build, lead, and develop a high-performing growth marketing organization focused on accountability, execution excellence, and continuous learning.

• Provide strategic leadership across the North America business, partnering closely with Brand, E-commerce, Product Marketing, Analytics, Product, and Executive Leadership teams.

• Establish operating rhythms, performance objectives, and success metrics that align growth initiatives with broader business goals.

• Manage and develop agency partners and external resources to extend team capabilities and accelerate business outcomes.

Qualifications:

Experience

• 10+ years in growth marketing, performance marketing, or digital customer acquisition.

• Experience scaling a consumer brand generating $50M+ in annual revenue.

• Significant experience in DTC e-commerce.

• Proven success managing multimillion-dollar media budgets.

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Technical Fluency

• Deep expertise in Meta, Google, YouTube, and Amazon advertising.

• Strong understanding of attribution, incrementality testing, MMM, and growth analytics.

• Experience leading creative testing at scale.

• Strong business acumen and customer economics understanding.

• Exceptional leadership and communication skills.

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Preferred Background

Experience in consumer technology, home appliances, or health & wellness categories.

Location: Tustin, CA - Onsite
Starting Salary: 180K

Why Join VeSync

• Lead two category‑leading brands with strong consumer loyalty and momentum

• Own one of the most critical growth engines for the US business

• Partner with world‑class product, engineering, and marketing teams

• Opportunity to shape the future of DTC at scale within a global organization

Perks and Benefits:

• 100% covered Medical/Dental/Vision for employee AND spouse + dependents!

• 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting

• Generous Sick + Vacation policy + paid holidays

• Life Insurance

• Voluntary Life Insurance

• Disability Insurance

• Critical Illness Coverage

• Accident Insurance

• Healthcare FSA

• Dependent Care FSA

• Travel Assistance Program

• Employee Assistance Program (EAP)

• Fully stocked kitchen