Director of Marketing

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Lead the marketing function for a software company, covering positioning, demand generation, launches, sales materials and lifecycle programs. The role is hands-on and judged by the qualified opportunities it delivers to revenue colleagues, and it reports to the company's chief executive.

What you'll do

• Set positioning and messaging for the company's product lines and how they sell together.

• Write core marketing narrative across the website, pitch materials, one-pagers and launch copy.

• Provide market-side input into pricing and packaging.

• Deliver a steady monthly flow of qualified prospects to the sales team against a target.

• Choose and run marketing channels suited to developer and engineering audiences, including content, search, paid, partners, outbound support and events.

• Set up tracking across the full funnel in the CRM so each channel's origin, stage progress and acquisition expense can be reviewed.

• Organize release announcements and campaign rollouts from concept through to going live.

• Manage the website, newsletter, social channels, events and developer community.

• Decide which events and partnerships are worth investing in and stop those that are not.

• Assemble customer evidence such as case studies, performance benchmarks and testimonial quotes for sales use.

• Prepare sales presentations, competitor comparison sheets and guidance for handling common buyer objections, in partnership with revenue colleagues.

• Design automated email sequences that guide new registrants and people on waitlists toward engagement and a sales conversation.

• Agree with product and revenue colleagues on what counts as an engaged user and a lead ready for sales.

• Report on conversion from signup to activation to paid, and work to improve it.

Requirements

What we're looking for

• Experience owning all aspects of marketing, including content and social media, rather than demand generation alone.

• Recent experience owning marketing or growth at a small, early-stage company.

• Practical familiarity with customer relationship software and marketing automation platforms.

• Experience running both product-led and sales-led go-to-market motions, with campaigns converting into deals.

• Ability to work fully onsite in San Francisco.

Bonus points

• Experience at a developer tools, AI infrastructure or voice AI company.

Benefits

Compensation and benefits

• Base salary: USD 175,000 to 250,000 per year

• Equity

Location and work model

• San Francisco, California, United States

• On-site, five days per week in the office

• Full-time