Director of Marketing (Remote)

Role Overview

The Director of Marketing will own the full marketing function and build the engine that fuels ConexED's next phase of growth. This is a hands-on leadership role for a marketer who can set strategy and execute against it, turning pipeline targets, brand positioning, and market category leadership into repeatable systems.

You will own demand generation, brand, content, product marketing, and field/event marketing, working in close partnership with Sales and RevOps to drive qualified pipeline and accelerate deal velocity. You will be the voice of ConexED in the market and the architect of how we win against the competition.

This is not a brand-only or campaign-execution role. We are looking for a strategic operator who wants to shape go-to-market strategy, influence product direction, and grow into a senior marketing leader as the company scales.

We expect this person to be AI-native. ConexED treats AI as core leverage, not a side experiment, and the Director of Marketing will use tools like Claude across content, research, campaign production, and analysis to operate with the output of a much larger team.

Key Responsibilities

Own the marketing strategy and annual plan tied directly to pipeline, ARR growth, and net revenue retention goals

Build and run a demand generation engine across paid, organic, ABM, and outbound-supporting channels

Partner with Sales and RevOps to define pipeline targets, source qualified opportunities, and improve conversion across the funnel

Work with the CEO and CRO to develop positioning and messaging that differentiates ConexED in a competitive market

Lead product marketing, including launches, competitive intelligence, sales enablement, and buyer-persona messaging for Student Success leaders, CIOs, and Enrollment and Recruiting leaders

Build and execute a content strategy that establishes ConexED as a category authority in higher education

Use AI tools like Claude to multiply output and speed across content creation, market and competitive research, campaign production, persona messaging, and reporting, and build repeatable AI-assisted workflows the whole team can use

Own the marketing technology stack and reporting, with HubSpot as the system of record, in partnership with RevOps

Plan and run field marketing and conference strategy at regional and national higher education events

Support statewide RFP and system-level pursuits with positioning, proof points, and tailored content

Build and track marketing metrics that map to enterprise value: pipeline created, CAC, marketing-sourced and influenced revenue, and funnel efficiency