Director of Performance Marketing
- Compensation
- Not disclosed
- Location
- US
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 8+ years
- Category
- Marketing
- Posted
Skills
Must have
- 8+ years of experience in growth, digital, or performance marketing, ideally within fintech or B2B SaaS.
- Experience working at a company undergoing significant growth and scaling marketing initiatives to support business expansion.
- Proven experience managing people and/or agency partners, with the ability to build strong teams and establish effective working relationships.
- Hands-on expertise in SEO, paid acquisition, website optimization, and modern demand generation strategies.
- Experience supporting sales-led acquisition, intent-based targeting, personalization, and lifecycle-triggered marketing.
- Strong understanding of performance metrics and unit economics, including CAC, payback periods, channel ROI, and revenue contribution.
- Ability to use research, customer insights, and data analysis to develop hypotheses, evaluate experiments, and make informed decisions.
- Experience partnering cross-functionally with Product, Sales, Revenue Operations, Brand, Legal, and Compliance teams.
- Technical fluency with modern marketing technology, analytics platforms, attribution systems, and data integration workflows.
- Strong writing, messaging, and storytelling skills, with the ability to translate complex products into clear, compelling marketing content.
- A collaborative, people-first approach, strong professional values, and a clear bias toward action.
- Ability to balance strategic planning with hands-on execution in a fast-paced, high-accountability environment.
Full description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Performance Marketing based in the United States.
We are seeking a hands-on, results-driven Director of Performance Marketing to lead digital acquisition and demand generation for a fast-growing financial technology business serving ambitious business owners. This role will own the performance marketing strategy across paid media, SEO, website optimization, creator partnerships, and emerging AI-powered discovery channels. Working closely with Product, Sales, Revenue Operations, and Brand teams, you will turn traffic into activated customers and measurable revenue growth. You will optimize acquisition efficiency, strengthen marketing attribution, and build scalable growth systems grounded in data and experimentation. The role combines strategic leadership with direct execution, offering the opportunity to shape the marketing function, develop a high-performing team, and contribute to a business focused on innovation, speed, and long-term impact.
Accountabilities
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Lead day-to-day performance marketing and digital acquisition activities, establishing a scalable growth engine across self-serve and sales-led customer acquisition.
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Own paid acquisition across search, display, paid social, and retargeting, continuously testing and optimizing campaigns to improve customer acquisition cost (CAC), payback periods, and channel return on investment.
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Partner with Sales and Revenue Operations to define ideal customer profiles, align campaign planning with pipeline goals, and generate qualified demand.
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Manage external agency partners across paid media, SEO, and Generative Engine Optimization (GEO), setting clear objectives, performance expectations, and delivery timelines.
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Own the marketing technology stack, attribution framework, and end-to-end data flows, developing new capabilities where necessary to improve measurement and decision-making.
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Drive top-of-funnel acquisition for the self-serve business model and collaborate with Product on activation experiments, onboarding journeys, and conversion rate optimization.
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Define, monitor, and report growth KPIs across acquisition, activation, and revenue, translating performance data into actionable improvements.
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Treat the website as a core growth channel by improving discoverability, technical performance, user experience, and conversion.
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Expand organic acquisition through technical SEO, structured content, and website optimization, while increasing visibility across AI-powered discovery platforms such as ChatGPT, Perplexity, and Gemini.