Director of Product
- Compensation
- Not disclosed
- Location
- Greater Bay Area, CA
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 10+ years
- Category
- Not specified
- Posted
Skills
Must have
- 10+ years of experience across product management, live event development, experience design, or creative leadership, or related roles.
- Experience taking complex live events, gaming, entertainment, or consumer products from initial concept through launch and continued improvement.
- Experience developing tournaments, attendee experiences, programming, activations, or other large-scale fan-facing products.
- Strong experience defining product goals, scope, requirements, budgets, and measures of success.
- Ability to turn broad creative ideas into clear and practical briefs that production and operations teams can execute.
- Experience working across Event Operations, Production, Broadcast, Marketing, Partnerships, Business Development, and other teams to deliver complex initiatives and resolve competing priorities.
- Experience managing budgets, evaluating product performance, and making decisions based on audience, operational, and business results.
- Experience leading teams and developing other leaders.
- Strong communication, judgment, organization, and prioritization skills, with the ability to move between long-term planning and hands-on event execution.
- Willingness to travel domestically and internationally for Evo events, planning meetings, and other major milestones.
Nice to have
- Background developing products or experiences across a global event portfolio.
- Familiarity with designing products for players, attendees, viewers, publishers, and commercial partners.
- Deep understanding of competitive gaming ecosystems, live event dynamics, and familiarity with the Fighting Game Community (FGC).
- Ability to create repeatable event formats that can be adapted for different markets.
- Established relationships with experiential agencies, creative vendors, production partners, or other specialized contractors.
- Previous leadership within a growing entertainment, events, gaming, or consumer business.
Full description
About Evo
For more than 20 years, the Evolution Championship Series (Evo) has produced the largest and longest-running fighting game tournament conventions in the world. Our events are gathering points where players, fans, publishers, developers, creators, and brands come together to celebrate fighting games and the communities that love them.
Beyond our flagship live events, Evo continues to expand how we create, celebrate, and grow fighting game fandom around the world.
Role Overview
We’re looking for a Director of Product, Evo to lead the vision, development, and continued evolution of Evo’s live event and consumer products.
This person will define what we build, why we build it, and how Evo brings its tournaments, programming, and fan experiences to life around the world. You will own the end-to-end development of select Evo products, from tournament formats and on-site attractions to new events, specialty programming, and other major initiatives that will help shape Evo’s future.
You will take products from initial concept through launch, defining the audience, goals, scope, requirements, budget, and measures of success. You will work closely with Event Operations, Production, Broadcast, Marketing, Partnerships, and Business Development to ensure each product can be delivered successfully and remains true to Evo’s community and brand.
This is a senior leadership role within Evo. In addition to leading individual products, you will help shape Evo’s broader product portfolio, support decisions about global expansion and future growth, develop strong leaders and teams, and take on broader leadership responsibilities across the business when needed.
The right person combines product strategy, live event experience, audience empathy, and strong business judgment. They understand how to translate fighting game culture and broader gaming fandom into competitive and entertainment products that can grow without losing what makes Evo special.
At our size, this is a hands-on leadership role. You should be comfortable moving between long-term product planning, experience design, documentation, budget decisions, team leadership, cross-functional coordination, and on-site execution.
Reporting Structure
You will report to Evo’s General Manager.
Key Responsibilities
Evo Product Strategy
- Own the vision, priorities, plans, and measures of success for major Evo products, including live events, tournament experiences, on-site attractions, and specialty programming.
- Write clear product and event briefs that define experience goals, spatial concepts, stage requirements, tournament parameters, and what each team is expected to deliver.
- Make product tradeoffs across features, formats, and investments using audience data, player sentiment, endemic impact, business value, timing, complexity, and cost.