Director of Sales - Industrial Automation

Director of Sales – Industrial AutomationJoin Our Sales Leadership Team

CHL Systems is looking for a senior industrial sales leader to guide our company-wide sales strategy and drive profitable growth across multiple business lines. Our capabilities include custom automation, engineered equipment, conveyance and process improvement solutions, Design & Build projects, contract fabrication and installation, service, and aftermarket support.

Reporting directly to the Chief Executive Officer, the Director of Sales will lead the sales team and provide direction across Marketing, Applications Engineering, and Estimating. This role is responsible for bringing those functions together around a clear approach to business development, opportunity qualification, solution development, pricing, forecasting, and customer growth.

This position requires more than traditional sales management. The right person will understand complex technical sales, know how to build strong customer relationships, and be comfortable working closely with Engineering, Project Management, Manufacturing, and Service. They will also bring the structure, accountability, and leadership needed to support CHL as the company continues to grow.

Why Join CHL Systems?

• Competitive compensation with growth opportunities

• Weekly pay

• Medical, dental, vision, PTO, paid holidays, and 401(k) with company match

• Stable, family-owned manufacturing company with 65+ years in business

• Senior leadership role with a direct impact on CHL’s sales strategy and continued growth

What You’ll Do

• Develop and execute CHL’s sales and commercial strategy in support of revenue and profitability goals

• Lead, coach, and develop Sales Account Managers while establishing clear goals and performance expectations

• Provide direction across Sales, Marketing, Applications Engineering, and Estimating

• Grow business across Conveyance Process Improvement, Design & Build, Contract Fabrication and Installation, Service, and parts and aftermarket sales

• Build a healthy, predictable pipeline that supports new business, strategic account growth, and recurring revenue

• Identify and pursue new markets, customers, and business opportunities

• Strengthen relationships with existing customers and identify opportunities to expand those partnerships

• Guide a consultative sales process that connects customer challenges with practical, technically sound solutions

• Oversee Applications Engineering and Estimating to support accurate scopes, competitive pricing, timely proposals, and profitable work

• Establish expectations around opportunity qualification, CRM activity, forecasting, pipeline reviews, and sales performance metrics

• Provide guidance on pricing strategy, margins, commercial risk, and major proposal decisions

• Partner with Marketing on lead generation, market positioning, customer communications, and sales support

• Work closely with Engineering, Project Management, Manufacturing, and Service throughout the sales and project lifecycle

• Recruit, coach, and develop employees across the commercial organization

• Improve commercial processes as CHL grows and incorporates new business operations

• Represent CHL during customer meetings, facility visits, industry events, and other business-development activities

Experience and Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, or a related field required; MBA or other relevant advanced degree preferred

• At least 10 years of progressive B2B sales or commercial leadership experience

• Experience selling industrial automation, engineered equipment, capital equipment, material handling systems, packaging systems, custom equipment, or other complex technical solutions

• Demonstrated success leading and developing sales teams and producing measurable revenue growth

• Experience managing sales strategy, pipeline development, forecasting, opportunity conversion, pricing, and overall commercial performance

• Strong background in consultative and technical sales, including working with both technical and executive stakeholders

• Sales leadership experience supporting customers in food processing, food packaging, pharmaceutical, or general manufacturing environments

• Proven success generating new business and expanding strategic customer relationships

• Experience working across Marketing and technical pre-sales functions such as Applications Engineering and Estimating

• Working knowledge of solution development, estimating, proposal preparation, and pricing for engineered products or systems

• Strong financial acumen, including an understanding of pricing strategy, margins, profitability, and forecasting

• Ability to use CRM data and performance metrics to improve visibility, accountability, and decision-making

• Strong leadership, communication, coaching, and relationship-building skills

• Ability to set long-term direction while remaining involved in important customer opportunities and commercial decisions

Work Environment and Travel

• This position is primarily based on-site at CHL’s Souderton, Pennsylvania location

• Work takes place in both professional office and industrial or manufacturing environments

• Regular collaboration with executive leadership, Sales, Marketing, Engineering, Project Management, Manufacturing, and Service is required

• Travel will vary depending on customer activity and business-development needs

• During periods of increased customer engagement or new business development, travel may approach 50%

• Travel may include customer meetings, site visits, manufacturing facility visits, and industry events

• A company vehicle is provided

• Performance-based incentive opportunity is included

• Relocation assistance may be considered for an exceptional candidate

• Work may include standing and walking for extended periods while visiting manufacturing or customer environments

About CHL Systems

For more than 65 years, CHL Systems has designed and manufactured custom automation, engineered equipment, and material handling solutions for customers in the food, pharmaceutical, and general manufacturing industries. We combine engineering expertise, quality craftsmanship, and a collaborative, family-oriented culture to deliver dependable solutions that keep our customers’ operations moving.

Equal Opportunity Employer (M/F/D/V)

CHL Systems is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected status.