Director of Sales and Marketing

Director of Sales & Marketing $115,000 - $125,000Join Our Team at Freedom Plaza!

Freedom Plaza, located in beautiful Sun City Center, Florida, is a premier Life Plan Community situated on a stunning 140-acre campus featuring a private lake, fishing pond, and 18-hole golf course. Conveniently located just minutes from downtown Tampa, our community is easily accessible from I-75, SR-674, and U.S. Route 301.

At Freedom Plaza, you'll have the unique opportunity to build meaningful relationships with residents who have lived extraordinary lives while working in an upscale community committed to excellence. More than just a workplace, Freedom Plaza is part of a forward-thinking organization that invests in its employees and supports long-term career growth.

Today, Freedom Plaza is proudly managed by Life Care Services (LCS), the nation's leading developer and manager of senior living communities. We are committed to fostering a culture of trust, transparency, purpose, and hospitality where every team member can thrive and achieve their highest potential.

About the Role

The Director of Sales & Marketing is responsible for planning, developing, directing, and coordinating all aspects of sales and marketing efforts for Independent Living residences. This role provides leadership for occupancy development, sales performance, lead generation, advertising initiatives, referral development, and event programs.

Our team members provide exceptional service, support one another, and hold each other accountable. If that sounds like the type of culture you're looking for, we'd love to hear from you.

What You'll Do

• Develop, implement, and manage all aspects of Independent Living occupancy growth and sales initiatives.
• Create and execute annual marketing plans in collaboration with the Senior Housing Marketing and Sales teams.
• Lead sales, referral, advertising, and outreach strategies to achieve occupancy goals.
• Develop and manage sales and promotional budgets.
• Monitor sales team performance and provide coaching to drive results.
• Build and maintain strong referral relationships within the local market.
• Partner closely with the Executive Director and leadership team to ensure alignment with community goals.
• Represent Freedom Plaza at community events and networking opportunities.

What We're Looking For

• Experience in a CCRC/Life Plan Community sales leadership role.
• Proven success leading high-performing sales teams and achieving occupancy goals.
• Bachelor's degree preferred, with sales, marketing, public relations, or related experience.
• Strong relationship-building and communication skills.
• Ability to create a warm, welcoming, and professional first impression.