Director of Sales
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Contract
- Experience
- 10+ years
- Category
- Sales
- Posted
Skills
Must have
- Bachelor’s degree in engineering, Business Administration, or a related field; an MBA preferred.
- Minimum of 15 years of progressive experience in sales and business development, with at least 10 years in a sales management or executive leadership role.
- Mandatory: Deep knowledge and proven sales success within the industrial automation sector, specifically selling complex, multi-million-dollar custom production systems (e.g., robotic welding, assembl
- Strong technical understanding of resistance welding, arc welding, laser processing, and robotics integration.
- Exceptional leadership, communication, presentation, negotiation, and interpersonal skills.
- Ability to travel frequently to customer sites, regional offices, and industry events.
- Proven ability to build, coach, and mentor high-performing teams.
- Proven ability to develop and close multiple, complex, high-value deals.
- Experience working with cross-functional teams in a project-based environment.
- Familiarity with CRM systems and sales analytics tools.
- Strategic thinker with a high sense of urgency.
Full description
Prodomax Automation Ltd. is currently seeking a DIRECTOR OF SALES to join our team.
Located in Barrie, Ontario, Prodomax is a specialized industrial engineering firm focused on designing complex automation with a blue-chip customer base since 1971. Operating from two facilities totaling 200,000 square feet with 200+ employees; we are ISO 9001:2015 certified.
Job Summary:
Reporting directly to the CEO, the Director of Sales is a strategic leadership role that requires an expert blend of strategic planning, team leadership, and strong technical knowledge of custom automated systems. The Director will ensure the sales team aligns with the company's growth objectives, establishing the necessary processes and strategies to secure mid to large-scale, complex projects.
Strategic Key Account Leadership
- Develop and lead a formal Key Account Management strategy for major customers, across all industry segments
- Build executive-level relationships with customer decision-makers and influencers.
- Drive customer retention, account expansion, and multi-year strategic growth plans.
- Establish account penetration strategies across industry segments and geographic regions.
Sales Leadership & Strategy
- Provide strong leadership, coaching, and performance management to the Account Managers, Business Development Managers, and Manufacturing Application Specialists to ensure team cohesion and high performance.
- Lead the development of a three-to-five-year sales growth strategy, identifying priority markets, customer segments, strategic partnerships, and investment opportunities to achieve long-term business objectives.
- Business Opportunity Analysis Qualification & Prioritization: Establish and enforce stringent criteria to qualify complex opportunities, ensuring the sales pipeline is focused on high-potential, profitable projects.
- Forecast sales accurately, track key performance indicators (KPIs), and create and present comprehensive reports on sales activities and market conditions to executive leadership monthly.
- Work closely with Human Resources to identify training and development needs for the sales team, ensuring they are proficient in the latest automation technologies, welding/assembly processes, and industry best practices.
- Establish stage-gate sales processes and pipeline review disciplines.
- Monitor opportunity progression, conversion rates, and sales cycle performance.
- Implement sales operating metrics to improve forecasting accuracy and resource allocation.
- Lead commercial negotiations for large-scale automation projects, including pricing strategy, contract terms, risk management, and scope definition.