Director of User Growth
- Compensation
- Not disclosed
- Location
- Brazil (São Paulo - Hybrid)
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Part time
- Experience
- Not specified
- Category
- Not specified
- Posted
Skills
Must have
- You use AI as a core part of how you work: fluent with AI tools (e.g. Claude Code, Gemini) to accelerate data analysis, reporting, and campaign development, and able to speak concretely to how you alr
- A seasoned growth/marketing leader with direct experience owning P&L-level trade-offs for a major market or business line, end-to-end strategy and execution, ideally in an owned channels, CRM/lifecycl
- A proven track record of materially improving a growth funnel's performance, not just maintaining a healthy one — you're energized by a market with real upside, not just steady-state execution.
- A strong analytical operator, just as comfortable pulling and interpreting your own data as directing someone else to, and using that fluency to proactively identify trends and opportunities. A strate
- A confident stakeholder manager who builds trust with senior, cross-functional, and executive audiences, translates complex ideas into simple narratives, and navigates high-stakes conversations calmly
- A hands-on leader who moves fluidly between strategy and execution: building the plan, then rolling up your sleeves to help build the campaign, run the analysis, or fix what's not working.
- A people leader who coaches for growth, builds psychological safety, and holds a team accountable to real outcomes. Someone with meaningful people-management experience and a track record building/lea
- Global or multi-market experience is a real asset, bringing outside perspective to Brazil specifically, paired with genuine intent to go deep on the local market. Fluent in Portuguese for local team a
Full description
Your wellbeing, our mission. Join a company shaping a healthier world.GET TO KNOW US
At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.
We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.
Join us in redefining the future of wellbeing!THE OPPORTUNITY
We are hiring a User Growth Director to our Marketing team in Brazil!
As our User Growth Director, Brazil, you'll own User Growth strategy and execution for one of Wellhub's largest and most strategically important markets: new members, new paid subscribers, upgrade, and reactivation, with a strong secondary focus on engagement and retention. You'll lead an established, high-performing regional team while operating as the primary User Growth partner to our senior Brazil country leadership, translating data into strategy and strategy into hands-on, in-market execution.
This is a senior, highly autonomous role on a market with real momentum and real stakes: you'll set the growth agenda for Brazil, build on a strong existing team and track record, and stay close enough to the work to run the analysis, build the campaign, or fix what isn't working yourself when it matters. We expect you to use AI as a core part of how you and your team operate: accelerating analysis, reporting, and campaign development so you can move faster and go deeper than a traditional growth team. If you're energized by owning a top-priority market end-to-end, building senior stakeholder relationships, and leading with both strategic judgment and hands-on rigor, we'd love to hear from you!
YOUR IMPACT
- Own the User Growth strategy for Brazil (members, subscribers, upgrade, retention), with a clear input on the P&L based on ROI trade-offs, building and forecasting the regional marketing plan and the KPIs that track it.
- Build and sustain a trust-based partnership with senior Brazil country leadership, becoming their go-to partner for growth strategy and a credible voice in regional and cross-functional forums, including SVPs, VPs and GM. Turn Brazil's results into a strategic narrative for senior/executive audiences.
- Lead, hire, and develop an established regional team, delegating with context and coaching them toward greater ownership and autonomy.