Director - Performance Marketing
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- We are looking for a visionary, ROI-driven Director - PPC who possesses an absolute passion for online marketing and has extensive experience managing massive, large-scale enterprise budgets.
- As the Director, you will hold direct accountability for the growth, performance, and strategy of the entire Paid Media department. You will be a disciplined, number-driven leader with a hawk’s eye fo
- Core Responsibilities
- Strategic Leadership: Formulate high-level Paid Media strategies, roadmaps, and frameworks for successful campaign deliveries across a diverse portfolio of elite clients.
- Omnichannel Oversight: Govern and oversee large-scale Paid Campaigns across Google AdWords (Search & Display), Bing, Facebook, LinkedIn, and emerging traffic acquisition networks.
- Budget & Performance Ownership: Hold ultimate responsibility for portfolio budget management, campaign planning, performance reviews, and macro-level optimization across all Search Engine Marketing (S
- Advanced Analytics & Data Infrastructure: Oversee the architectural setup of complex Goals, Funnels, and Ecommerce tracking in Google Analytics. Translate analytical data into high-impact recommendati
- High-Value Client Retention: Manage critical client communications and strategic reviews via email and calls to guarantee exceptional client satisfaction and long-term retention.
- Cross-Functional Synergies: Work closely with the Heads of SEO, Social Media, and other digital divisions to ensure seamless knowledge sharing and robust cross-medium co-optimization.
- Team Scaling & Mentorship: Lead, mentor, and scale a high-performing PPC team, establishing key performance metrics and cultivating an environment of continuous learning and excellence.
- Innovation & Best Practices: Stay ahead of search engine news, changing algorithms, industry trends, and global Pay Per Click best practices.
- What You Need (Qualifications & Skill Set)
- Experience: 10+ years of comprehensive experience in Digital Marketing, with at least 5+ years dedicated to leading high-volume PPC Advertising and multi-tier management teams.
- Communication & Ad-Craft Mastery: Exceptional communication and presentation skills. Must have a proven track record of guiding creative teams to write highly effective, high-converting ad copies.
- Leadership Stature: Proven experience managing, scaling, and upskilling large teams of PPC Managers, Assistant Managers, and Executives.
- Domain Expertise: Heavy experience in managing complex Online Marketing strategies specifically tailored for large-scale E-commerce portals and enterprise lead-generation.
- Data & Analytical Prowess: Must be exceptional with numbers, maintaining advanced MS Excel and data visualization skills. Deep technical expertise in UTM Tagging and advanced Google Analytics.
- Strategic Synergy: Proven history of managing big-budget SEM campaigns alongside hands-on exposure to SEO, Advanced Re-marketing, and Social Advertising to draw powerful synergies across channels.
- Performance Background: Extensive experience in driving CPA, CPL, and ROAS-based performance models is a major plus.
Full description
DIRECTOR PPC What You Need:
We are looking for a visionary, ROI-driven Director - PPC who possesses an absolute passion for online marketing and has extensive experience managing massive, large-scale enterprise budgets.
As the Director, you will hold direct accountability for the growth, performance, and strategy of the entire Paid Media department. You will be a disciplined, number-driven leader with a hawk’s eye for optimization , responsible for raising the performance bar across all PPC teams , driving client retention, and forging strategic cross-functional synergies.
Core ResponsibilitiesStrategic Leadership: Formulate high-level Paid Media strategies, roadmaps, and frameworks for successful campaign deliveries across a diverse portfolio of elite clients.
Omnichannel Oversight: Govern and oversee large-scale Paid Campaigns across Google AdWords (Search & Display), Bing, Facebook, LinkedIn, and emerging traffic acquisition networks.
Budget & Performance Ownership: Hold ultimate responsibility for portfolio budget management, campaign planning, performance reviews, and macro-level optimization across all Search Engine Marketing (SEM) accounts.
Advanced Analytics & Data Infrastructure: Oversee the architectural setup of complex Goals, Funnels, and Ecommerce tracking in Google Analytics. Translate analytical data into high-impact recommendations to drive business-wide decision-making.
High-Value Client Retention: Manage critical client communications and strategic reviews via email and calls to guarantee exceptional client satisfaction and long-term retention.
Cross-Functional Synergies: Work closely with the Heads of SEO, Social Media, and other digital divisions to ensure seamless knowledge sharing and robust cross-medium co-optimization.
Team Scaling & Mentorship: Lead, mentor, and scale a high-performing PPC team, establishing key performance metrics and cultivating an environment of continuous learning and excellence.
Innovation & Best Practices: Stay ahead of search engine news, changing algorithms, industry trends, and global Pay Per Click best practices.
What You Need (Qualifications & Skill Set)Experience: 10+ years of comprehensive experience in Digital Marketing, with at least 5+ years dedicated to leading high-volume PPC Advertising and multi-tier management teams.
Communication & Ad-Craft Mastery: Exceptional communication and presentation skills. Must have a proven track record of guiding creative teams to write highly effective, high-converting ad copies.