Director, Public Relations and Communications

Director, Public Relations & Communications
Department: Sales & MarketingLocation: RemoteFLSA Status: Exempt
People Leader: NoTravel: <5%
Summary
Company Summary
Accuity partners with hospitals and health systems through a technology-enabled, physician-led model that improves clinical documentation integrity, coding accuracy, reimbursement optimization, and quality outcomes.
Job Summary
The Public Relations & Communications Director is a strategic individual contributor responsible for defining and executing an integrated communications strategy that strengthens Accuity's brand, reputation, and market influence within the healthcare provider and revenue cycle space. This role leads internal communications, external communications, earned media, executive visibility, and B2B social media while serving as a trusted advisor to senior leadership and ensuring alignment across marketing, content, and business priorities.
Responsibilities
Communications Strategy & Planning

Develop and own a comprehensive communications strategy aligned with company growth objectives, brand positioning, and healthcare market dynamics
Define messaging frameworks that ensure consistency across internal and external channels
Partner with marketing leadership to align communications with campaigns, brand strategy, and demand generation efforts
Establish KPIs and measurement approaches to evaluate reach, engagement, and business impact

External Communications & Thought Leadership

Lead external communications programs targeting healthcare providers, health systems, and revenue cycle stakeholders
Partner with content team to ensure consistent storytelling while maintaining ownership of external communications strategy and distribution
Develop and amplify thought leadership initiatives, customer stories, and industry perspectives

Earned Media, Public Relations & Crisis Communications

Own and execute earned media strategy, including media relations, press outreach, and reputation management
Build and maintain relationships with healthcare, health IT, and business media outlets
Develop press materials including releases, pitches, and media kits
Lead proactive media engagement and positioning opportunities
Serve as the lead for crisis communications planning and execution, including issue management, messaging, and executive guidance
Partner with legal, compliance, and leadership to manage reputational risk

B2B Social Media Strategy

Define and lead B2B social media strategy, with emphasis on LinkedIn and relevant healthcare channels
Oversee content planning and distribution in partnership with content, brand, and marketing teams
Enable executives and subject matter experts to amplify messaging and thought leadership
Track and optimize performance based on engagement, reach, and business relevance

Executive Communications & Visibility

Serve as a trusted advisor to executives on internal and external communications strategy
Develop executive messaging, presentations, and key stakeholder communications
Manage executive visibility strategy, including speaking engagements, media opportunities, and industry presence
Support personal brand development for executives across media and social platforms
Ensure alignment and consistency of executive messaging with company strategy

Internal Communications

Design and execute a cohesive internal communications strategy that informs, engages, and aligns a fully remote workforce
Partner with HR and leadership to support change management and organizational initiatives

Qualifications
Education and Credentials

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field required

Experience

8 to 12+ years of experience in public relations and communications within healthcare or healthcare technology
Proven experience developing and executing integrated communications strategies in a B2B environment
Strong media relations background with a track record of securing earned media coverage in healthcare or health IT
Experience leading internal communications in a distributed or growing organization
Demonstrated experience advising and supporting senior executives
Experience managing crisis communications and reputational risk
Experience with B2B social media strategy and executive amplification
Familiarity with healthcare provider operations, revenue cycle, or clinical documentation integrity environments strongly preferred

Core Competencies

Strategic thinking with the ability to translate business objectives into effective communications strategies
Exceptional writing, editing, and storytelling capabilities
Executive presence and ability to influence senior stakeholders
Strong judgment in high-stakes or sensitive communication situations
Ability to operate independently as a strategic individual contributor
Highly effective collaboration across a fully remote, cross-functional organization
Strong organizational and prioritization skills with the ability to manage multiple initiatives
Data-driven mindset with focus on measuring and improving outcomes
Adaptability and comfort operating in a fast-paced, evolving environment

Additional Requirements

• Physical Requirements: The requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with or without reasonable accommodation. Unless otherwise indicated, Accuity positions require interaction with people and technology while either sitting or standing. Employees must be able to communicate via phone, email, etc. and sit for extended periods of time, with or without reasonable accommodations. Physical effort and exposure to physical risk are limited to that of an office role / environment.
• Position and Employment Statement: While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from a job and to assign other duties as necessary and at any time. All positions at Accuity Delivery Systems, LLC, are at-will employment, and a position description is not a guarantee of a job or of job responsibilities.