Director, Social & Experiential Marketing
- Compensation
- Not disclosed
- Location
- Irvine, California, United States
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 8+ years
- Category
- Marketing
- Posted
Skills
Must have
- You are obsessed with the consumer and youth culture.
- You know what people are talking about before it becomes a trend report.
- You understand platforms because you actually create for them.
- You know creators because you know their work, not because you have a spreadsheet of their follower counts.
- Obsessed with Instagram, TikTok, YouTube and Discord (and willing to find new platforms to leverage)
- You're creative, but you're also a leader.
- You're comfortable directing a strategy meeting at noon., shooting content at 2 pm and standing in the middle of an event at 10 pm
- You don't need everything figured out before you start.
- You thrive in the chaos.
Full description
Company Introduction
Based in Irvine, CA, PSD Underwear is a designer, marketer, and distributor of high quality, affordable, and premium briefs, boxers, sports bras, and loungewear. The company serves a diverse customer base (men’s, women’s, and youth) through company-owned web, wholesale, and international distributors. PSD is renowned for its specialty designs and for collaborating with the biggest brands from Warner Bros., Nickelodeon, DC, Hooters, and Naruto. Additionally, the company has an unmatched and growing roster of celebrities, social media influencers, and top-tier athletes including, Bronny James, Jimmy Butler, Ja Morant, Marshawn Lynch, and Tyler Herro.
General Summary
PSD isn't built to be a brand that only shows up when we have something to sell.
We're looking for a Director, Social & Experiential to lead the part of PSD that keeps us connected to the consumer, culture and community every single day.
This role leads two critical workstreams: Social Media & Influencers and Events & Ambassadors and is fluent in culture knowledge and community building.
If Marketing Strategy owns much of the planned world, culture & community owns the part that doesn't fit neatly into a calendar. This is where PSD reacts to culture, finds the next thing, gets into the community, creates conversations and turns the brand into something people want to be part of.
You will build the strategy, lead the team and set the standard, but you also need to be a player. You should be comfortable capturing content, jumping into social, building relationships with creators, attending events, pitching ideas and figuring things out in real time.
This is the heartbeat of PSD..
What You’ll Own
Social & Cultural Strategy
- Own PSD's organic social strategy and cultural point of view across platforms.
- Build an always-on approach that keeps PSD culturally relevant and connected to our consumer.
- Identify trends, creators, memes, communities, conversations and opportunities that can move the brand forward.
- Establish platform-specific best practices and continually evolve how PSD shows up.
- Partner with Marketing Strategy to ensure social and community insights inform larger campaign strategies.
Influencers & Creators
- Build and lead PSD's influencer and creator strategy.
- Identify creators who are culturally relevant and brand-right.
- Develop creative partnerships that prioritize interesting ideas and organic reach over traditional paid endorsement.
- Build long-term relationships with creators, tastemakers and communities.