Dotdigital Email Marketing Expert ll Noida

We are seeking a Senior Email Marketing Specialist with 5–6 years of experience and at least 2 years of strong, hands-on expertise in Dotdigital. The role involves building and optimizing lifecycle campaigns, automation programs, omnichannel journeys, segmentation, and reporting for B2C & B2B brands. You will drive revenue through data-led email strategies and deep platform integrations. Experience with Klaviyo, Mailchimp, or HubSpot is a plus, but Dotdigital expertise is mandatory.

Key Responsibilities:Strategy & Planning

• Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase, loyalty.
• Create omnichannel strategies across Email, SMS, Web Push & WhatsApp.
• Own the lifecycle roadmap for assigned brands.

Execution & Campaign Management

• Build, test, and launch campaigns and automated flows.
• Use dynamic personalization, segmentation, and scoring.
• Maintain campaign calendars and run A/B tests.

Data, Segmentation & Integrations

• Use Dotdigital’s RFM models, segment builder, and data syncing.
• Work with integrations (Shopify/Magento/BigCommerce/CRM/APIs).
• Maintain list hygiene and follow deliverability best practices.

Analytics & Optimization

• Track performance: OR, CTR, CVR, revenue attribution, ROI.
• Improve inbox placement & sender reputation.
• Deliver performance insights and recommendations.

Collaboration & Leadership

• Work with design, content, and development teams.
• Mentor junior team members.
• Participate in client calls and strategy reviews.

Skills & Requirements:Must-Have

• 5–6 years in email marketing.
• Minimum 2 years dedicated Dotdigital experience.
• Strong automation, segmentation & personalization skills.
• Good understanding of eCommerce or B2B journeys.
• Basic–intermediate HTML email editing.
• Solid grasp of deliverability and performance analytics.

Nice-to-Have

• Experience in Klaviyo, HubSpot, Mailchimp, or Braze.
• Knowledge of SMS, WhatsApp & omnichannel journeys.
• Experience with CDPs or CRM systems.
• Relevant certifications (Dotdigital, HubSpot, etc.)

About us:

We’re an international team who specialise in building technology products & then helping brands grow with multi-channel demand generation marketing. We have in-house experience working for Fortune companies, e-commerce brands, technology SaaS companies & VC-funded startups.
We have assisted over a dozen billion dollar companies with consulting, technology, operations, and digital agency capabilities in managing their unique brand online.