DTC Analytics & Insights Manager

Glanbia has a unique portfolio of better nutrition brands and ingredients, addressing growing consumer demand in major health and nutrition categories. We play into the growing market trends of active lifestyles and, health and wellness. Glanbia Performance Nutrition (GPN) has a portfolio that includes Optimum Nutrition, BSN, Isopure, think!®, and Amazing Grass®. Our product range spans powders, ready-to-drink beverages, bars, and capsules – formats designed for convenience and globally available through e-commerce, specialty retailers, and mass-market channels.

Job Summary

The Manager, DTC Analytics & Insights will be a strategic partner to GPN’s direct-to-consumer business, using data and insights to shape priorities and accelerate growth. The role will go beyond reporting to uncover the “why” behind performance, identify opportunities and emerging risks across the consumer journey, and turn complex data into clear recommendations that improve conversion, retention, and the overall consumer experience. The ideal candidate combines strong technical and analytical capabilities with a clear understanding of our business priorities and a curious, proactive mindset. They will help build a test-and-learn culture and influence decisions across DTC and cross-functional teams.

Responsibilities include:

Digital Analytics & Business Insights

• Own DTC performance measurement and reporting across websites, CRM, subscriptions and other digital consumer touchpoints.

• Monitor core metrics including revenue, traffic, conversion, AOV, customer acquisition, retention, repeat purchase and engagement.

• Identify the drivers behind performance and proactively surface opportunities, risks and recommended actions.

• Develop executive-ready scorecards and narratives that clearly communicate performance, business impact and next steps.

• Conduct ad hoc analysis to answer key business questions and support strategic decisions.

Consumer Journey & Conversion Optimization

• Analyze end-to-end consumer journeys to identify friction points and opportunities to improve engagement and conversion.

• Use quantitative and behavioral data to inform website, content, merchandising and user experience recommendations.

• Own the DTC test-and-learn measurement framework, including test design, success criteria, performance analysis and recommendations.

• Partner with DTC and cross-functional teams to maintain and prioritize an optimization/testing roadmap based on expected business impact.

• Capture and share learnings across brands to accelerate adoption of successful strategies and best practices.

CRM & Customer Analytics

• Measure CRM and lifecycle performance across campaigns, automated journeys, segmentation and personalization.

• Analyze customer behavior to identify opportunities to improve retention, repeat purchase, subscription performance and customer lifetime value.

• Connect CRM engagement with website and commerce behavior to provide a holistic view of campaign and customer performance.

Data, Measurement & Cross-Functional Partnership

• Partner with Technology and Data teams to access, connect and analyze data across multiple sources and platforms, including customer and enterprise data environments.

• Establish measurement plans and success criteria for new initiatives, launches and digital experiences.

• Serve as the DTC analytics subject matter expert and strategic partner to DTC, Brand, CRM, Technology, Finance and other stakeholders.

• Independently query and manipulate data to answer complex business questions and reduce reliance on technical teams for routine analysis.

• Translate complex analyses into clear, actionable recommendations for both working teams and senior leadership.

• Support consumer privacy and data governance requirements in partnership with Legal, Technology and Data teams.

Education and Experience

• 4 year -BA/BS degree in Analytics, Marketing, Business, Economics or a related field, or equivalent relevant experience.

• 5+ years of experience in digital analytics, ecommerce analytics, marketing analytics, customer insights or a related field.

• Expert knowledge of Google Analytics (GA4)

• Strong working knowledge of Shopify and Shopify Analytics required

• Strong experience with data visualization and reporting tools such as Tableau, Power BI or Looker Studio

• Proficiency with SQL and experience querying large datasets

• Experience with BigQuery, Databricks or similar cloud data platforms

• Working knowledge of eCommerce platforms, preferably Shopify

• Experience with behavioral analytics tools such as FullStory

• Working knowledge of CRM/lifecycle marketing platforms and associated performance measurement

The ideal candidate combines strong technical and analytical capabilities with business acumen, curiosity and leadership. They will move beyond reporting to proactively identify what is happening, why it is happening and what we should do next - helping establish a strong test-and-learn culture and influencing priorities across DTC and cross-functional teams.

Glanbia Performance Nutrition has enjoyed consistent double-digit growth which has been achieved both organically and through acquisition. Today, GPN has approximately $1.2B in revenue and 2,500 employees worldwide. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, GPN is the only sports nutrition company to manufacture and market items in every product category.

As the parent of Glanbia Performance Nutrition, Glanbia Plc is a global performance nutrition and ingredients group with leading market positions in cheese, whey proteins, sports nutrition and micronutrient premixes headquartered in Kilkenny, Ireland. Glanbia Plc has over 6,900 employees in 34 countries worldwide. Its products are sold or distributed in over 130 countries. The company is organized into a number of divisions; Glanbia Performance Nutrition (GPN), Glanbia Nutritionals, Glanbia Ireland and also a number of joint ventures. Revenues for Glanbia plc are approximately $4.1B. For more information visit the company website at:

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K. Apply now and make a difference in the world of health and wellness! Glanbia provides a reasonable range of compensation for roles; the salary range for this role is $115,000- $140,000 plus annual bonus. This range may not be applicable to other locations, and targeted salary is midpoint of range.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia our culture will celebrate individuality, knowing that together we are more.