DTC Growth / Performance Manager

Kleem Organics is an established Amazon seller in the skincare space, now expanding into a full DTC growth model on Shopify - built around our hero acquisition product, the Kleem Organics Retinol Cream. We're looking for a hands-on growth operator to take full ownership of the funnel and turn this single product into a scalable, profitable acquisition engine.

The Mission
Take Kleem Organics' Retinol Cream from ~$300K/year to $10M/year on Shopify within 2 years. You'll own the entire funnel — Creative → Acquisition → Conversion → AOV → Retention → LTV → Profit — and be accountable for profitable growth, not just platform ROAS.
This is not a "run some ads" role. It's a part-time Growth/Performance Manager seat with real ownership: positioning, creative strategy, paid acquisition, CRO, and profitability all sit with you.

Core Responsibilities

Customer, Positioning & Offer
Deeply understand the Retinol customer — pains, desires, objections, purchase triggers, desired transformation
Continuously improve positioning, pricing, bundles, Subscribe & Save, promotions, guarantees, upsells and cross-sells

Creative Testing
Own the full creative testing process - angles, hooks, concepts, messaging
Own UGC strategy: creator sourcing and briefs
Identify winning creatives and systematically iterate on them

Paid Acquisition
Personally own and manage Meta Ads (Google Ads a plus, not required)
Make decisions based on profitability — not platform ROAS alone

Landing Pages & CRO
Own the full journey from ad click → landing page → checkout → purchase
Continuously improve CVR and AOV through structured experimentation

What We're Looking For
2 - 3+ years of proven hands-on DTC/Shopify growth experience
Deep understanding of Shopify economics, profitability, and unit economics
Beauty/skincare and/or supplements experience strongly preferred
Personally managed $70K+/month paid-media budgets
Strong Meta Ads expertise with hands-on campaign management (Google Ads is a plus)
Proven CRO, landing page, and full-funnel optimization experience
Experience building UGC/creator testing systems
Strong understanding of retention, LTV, and profitable growth
Comfortable working independently, without leaning on a large internal team
Familiarity with Claude / Claude Code is a plus

Working Terms
Part-time: 15–20 hours/week
100% remote
Location: Eastern Europe preferred
Focus on one product - no broad portfolio management

Compensation
Competitive compensation
Quarterly Bonus: 5% of Meta Contribution Profit above an agreed baseline