DTC Head of Organic Content / Social Strategist
- Compensation
- £50K–£65K
- Location
- London, GB
- Work setup
- Remote
- Seniority
- C level
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- 2+ years in community management, organic social, or brand content, ideally in D2C health, wellness or beauty
- Hands-on experience running a branded Facebook Group or comparable owned community (Discord, Circle, Skool, forum). If you haven't run one at scale, show us a community you've grown somewhere else
- Strong creative direction and content production skills, with taste for content that feels like a brand rather than an ad
- Genuine empathy for our audience. Our customers are women aged 40 to 65 navigating perimenopause and menopause, and they can tell instantly when they're being marketed at rather than talked to
- Comfortable with numbers. You should be able to explain what your community work did for retention, not just for engagement
- Experience managing content budgets and working with creators
- Understanding of subscription businesses and what keeps customers around
Full description
Community & Brand Manager
Salary: £50,000 to £65,000 (dependent on experience) + Performance Bonus
Location: Remote (UK based)
Role: Build and lead the Elavate community across every place our customers spend time - our private Facebook Group, Instagram, wider social, and brand events - and create the kind of content that makes women genuinely love Elavate.
About Elavate
Elavate launched in early 2024 with a simple goal: help women achieve their skin goals with science-backed Collagen.
Since then we've grown to over 100,000 subscribers, and we're becoming one of the most recognised Collagen brands in the UK.
Elavate was born after our Founder, Alex Philip, had enough of buying overpriced, low quality and foul tasting Collagen supplements for his mother. He set out to make a Collagen product that actually worked, tasted great and was affordable.
Up to now, most of our growth has come from performance advertising. This role exists because we want to build something that ads can't buy: a brand women feel real affection for, and a community they want to be part of.
What This Role Is Really About
We want women to love Elavate.
That sounds soft, but it's a commercial goal. Collagen only works if you take it consistently for months, so retention is everything for us. The brands that keep customers for years aren't the ones with the best ads. They're the ones customers feel connected to, and that connection comes from community, from content that's worth watching on its own merits, and from a brand that feels like quality rather than a supplement being sold at you.
Your job is to build that. Practically, it means three things:
1. Community. Our private Facebook Group is a big part of this and you'll own it - launching it, growing it, moderating it, and making it somewhere thousands of women in their 40s, 50s and 60s show up regularly to share progress, ask questions and support each other. But community isn't only the group. It's the comments section on Instagram, the DMs, the replies, our most loyal customers, and eventually in-person and brand events where our customers actually meet us and each other. You'll build community wherever our audience already is.
2. Organic social and brand content. You'll own our organic presence, primarily Instagram and potentially TikTok. The bar is content that stands on its own - genuinely useful, genuinely entertaining, and unmistakably Elavate. This is not repurposed ad creative.
3. Influencer and creator content. We work with a strong roster of talent. Right now most of that content is built for paid. You'll lead the brand-building side of it: content made to make people like us, not just to convert on the first watch.