E-Commerce & Digital Marketing Lead

• Manage the day-to-day operations and performance of the company’s e-commerce websites and applications, ensuring platform stability and an excellent customer experience.

• Monitor and optimize the full customer journey, identifying opportunities to improve conversion rates, reduce cart abandonment, and increase average order value.

• Oversee product listings, categories, content, images, pricing, and promotional activities across e-commerce platforms.

• Coordinate with Technology, Operations, and Supply Chain teams regarding platform development, integrations, product availability, and inventory.

• Develop and execute digital marketing plans aligned with sales and brand awareness objectives.

• Manage digital marketing budgets and optimize spending across the most effective channels.

• Oversee paid advertising campaigns across Google, social media, and other relevant digital channels.

• Lead SEO, content marketing, email marketing, retargeting, and customer retention initiatives.

• Monitor key performance indicators, including sales, traffic, conversion rate, AOV, cart abandonment, CAC, CLV, ROAS, and ROI.

• Analyze performance data and provide actionable recommendations to improve sales, profitability, and customer experience.

• Lead and coordinate cross-functional teams covering marketing, customer service, and content/design.

• Manage relationships with external agencies, developers, payment gateways, shipping companies, and other service providers

Requirements

• Bachelor’s degree in Marketing, Business Administration, E-Commerce, or a related field.

• 5–8 years of relevant experience in E-Commerce and Digital Marketing.

• Previous experience in the Saudi market and retail industry is mandatory.

• Proven supervisory experience leading a cross-functional team.

• Proven track record in managing e-commerce stores and delivering measurable online sales growth.

• Hands-on experience managing and operating e-commerce websites and applications.

• Hands-on experience with Salla is required, with knowledge of platforms such as Shopify, WooCommerce, or custom-built e-commerce platforms considered highly relevant.

• Strong hands-on knowledge of Google Ads and Meta Ads Manager.

• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and digital tracking and analytics tools.

• Strong understanding of SEO, content marketing, email marketing, UX, and Conversion Rate Optimization (CRO).