E-Commerce Manager

##
Location: Nashville,Tennessee,United States

This role will own the strategy and performance of our e-commerce channel, leading the website from planning through launch and beyond. Working closely with the creative, production, and marketing teams, they will set the merchandising and launch calendar, drive online sales growth, and ensure the site delivers an experience that reflects our brand standards at every step.

This is a full-time, in-person role based in Nashville, TN, reporting to the Digital Marketing & Content Director.

Responsibilities

• Own the performance of the e-commerce channel, setting goals for traffic, conversion, and revenue and reporting on results to leadership.
• Plan and manage the product launch and site merchandising calendar in partnership with the creative, production, and marketing teams.
• Lead and mentor the E-commerce Coordinator, setting priorities and reviewing work for accuracy and brand consistency.
• Analyze sales, inventory, and site data in Shopify and Google Analytics to guide merchandising, product placement, and assortment decisions.
• Identify and implement improvements to the customer experience, from navigation and site structure to product page content and checkout.
• Oversee site functionality and maintenance, managing apps, integrations, and outside developers or partners as needed.
• Partner with the production team on inventory planning, flagging sell-through trends, restock needs, and slow-moving styles.
• Establish and maintain standards for product pages, imagery, and site content.

Qualifications

• At least 5 years of experience in e-commerce, including at least 2 years in a role with ownership of site performance or revenue.
• Advanced knowledge of Shopify, including site administration, theme settings, and app management.
• Strong command of Google Analytics, with a track record of using data to make merchandising and site decisions.
• Experience managing or mentoring team members.
• A strong eye for photography, layout, and brand consistency, and a genuine interest in apparel.
• Able to balance long-term strategy with day-to-day execution, and comfortable making decisions with incomplete information.
• Clear communicator who works well across creative, production, and marketing teams.
• Highly organized, with the ability to manage multiple launches and projects at once in a fast-paced environment.
• Bachelor’s degree or an equivalent combination of education and experience.

Who We Are:

imogene + willie was founded in 2009 with a dedication to high-quality, handcrafted denim. For over 15 years, the brand has remained committed to always producing in the USA, prioritizing community and authentic storytelling. Made with love, made to last. We offer: