Ecommerce Manager

The Ecommerce Manager is a full-time position that requires leading the ecommerce strategy, overseeing website UX/development, and managing website content curation.

Key responsibilities include:

• Managing the day-to-day operations of the ecommerce site

• Updating category and product pages, conducting site checks, and monitoring out-of-stock items

• Creating new website page content for new products and US-based brands

• Optimizing the site experience, such as Narvar and Exchanges

• Working with agency resources to improve SEO, implement GA and Meta tracking

• Project management for driving projects with GBS and OD (UX development, content optimization, bug management)

• Analyzing website analytics insights from GA and preparing monthly reports

• Optimizing the email strategy, including segmentation, acquisition, and retention

• Overseeing paid media budget and allocation (Google/paid social)

• Updating monthly projections for the webstore (based on spend)

• Managing day-to-day agency relationships (Paid Search/Paid Social)

• Managing ecommerce vendor relationships (Narvar, Klaviyo, Reviews.IO, Google)

• New site migration

• Collaborating with global teams to develop the brief for the new site

• Managing the US agency in launch planning and execution

Requirements

Qualifications:

• Bachelor's degree in marketing, business, or a relevant field preferred; an MBA is a plus

• Minimum 5 years' ecommerce/digital marketing experience, focused on ecommerce and CRM

• Google Analytics Certification

• Understanding of SEO and achieving high rankings in Google

• Extensive experience with web analytics tools and digital metrics/tableau reporting

• Magento / Shopify certification

• Experience in UX and platform management, including updates

• Basic coding knowledge for creating pages and content

• Exceptional computer skills, including Power-point, Excel