unleashwellness
Ecommerce Retention Marketing Expert
- Compensation
- ₹250K–₹300K / yr
- Location
- Not listed
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- 3+ years of experience in retention marketing for D2C e-commerce.
- Proven success in scaling Email, WhatsApp, SMS, and Push Notification channels.
- Platform expertise in Klaviyo, QuickReply, and equivalents.
- Strong copywriting skills (you must be able to write your own campaigns, not just brief them).
- Solid understanding of LTV, cash flow, churn reduction, and customer loyalty models.
- Proficiency with ChatGPT and prompting + strong grasp of automation workflows.
- Ability to design strategies that improve reorder cycles, habit formation, and loyalty-driven LTV growth.
- Must be a dog parent.
Nice to have
- Experience in pet, wellness, or supplement brands.
- Ability to create content assets yourself (bonus, not required).
Full description
We are looking for a Retention Marketing Expert who can own and scale our retention engine across Email, WhatsApp, SMS, and Push Notifications. This is a full-time, hybrid role for someone who is obsessed with customer loyalty, LTV growth, and habit-building strategies in D2C e-commerce.
If you understand how to move customers from their first purchase → repeat purchase → loyalty → ultimate brand advocacy, this is the role where you’ll get to put that playbook to work.
What You’ll Do
💡 Retention & Loyalty Strategy
- Build a complete retention roadmap: flows, automations, and campaigns across Email, SMS, WhatsApp, and Push.
- Design customer journeys that increase repeat purchases, shorten reorder cycles, and build habits that make supplements part of a pet parent’s daily routine.
- Move customers through loyalty phases—first-time → repeat → loyalist → advocate.
📊 LTV Growth & Analytics
- Track and optimize LTV, retention curves, churn, reorder intervals, and loyalty metrics.
- Execute strategies to increase LTV by 30% in 60 days and 100%+ in 12 months.
- Tie retention performance directly to cash flow and growth goals.
✍️ Copywriting & Campaign Execution
- Write high-converting copy for emails, WhatsApp flows, and SMS that resonates emotionally with pet parents.
- Create campaigns that mix education, storytelling, and direct response to drive action.
- Test subject lines, hooks, offers, and storytelling angles relentlessly.
⚙️ Systems, Tools & Automation
- Build and manage advanced retention flows in Klaviyo, QuickReply, and equivalent platforms.
- Use ChatGPT and automation tools to streamline workflows and generate insights.
- Create and optimize reporting dashboards that give a real-time pulse of retention performance.
🧑🤝🧑 Leadership & Collaboration
- Work closely with the founder and growth team to integrate retention into the overall marketing engine.
- Be a natural leader: set processes, assign tasks, and push for continuous improvement.
- Stay ahead of e-commerce retention trends and bring fresh strategies to the table.
What We’re Looking For
✅ Must-Haves
- 3+ years of experience in retention marketing for D2C e-commerce.
- Proven success in scaling Email, WhatsApp, SMS, and Push Notification channels.
- Platform expertise in Klaviyo, QuickReply, and equivalents.