Email Marketing Manager

Fit4Me is looking for an Email Marketing Manager who will take full ownership of email marketing and grow it into a standalone revenue channel.

You’ll run email marketing end to end: build the strategy, set up automated flows in Reteno, run A/B tests, and work with segmentation and content.

You’ll work with a database of 600K–1M users across the US, UK, Canada, Australia, and the EU. Email currently drives less than 1% of purchases, with a goal of reaching 1.5–2% during your probation period.

This is a solo role reporting directly to the Chief Growth Officer.

Impact areas:

• Audit existing flows (abandoned quiz / checkout, onboarding, upsell, retention, win-back) and implement changes that drive the biggest increase in purchases.
• Maintain a backlog of hypotheses and A/B tests — from subject lines and offers to timing and flow logic — and take every test through to a clear conclusion.
• Segment the audience by behavior, funnel stage, geography, and quiz responses, and personalize messaging based on user data.
• Analyze the funnel (Delivered → Open → Click → Checkout → Purchase → Revenue), work with Product and Analytics to set up tracking and attribution, and regularly report on email’s contribution to business metrics.
• Maintain domain reputation and list health: bounce, spam, and unsubscribe rates, as well as consent and compliance requirements across the EU, UK, US, Canada, and Australia.
• Write email copy; design is handled by the UX team.
• Propose how to grow the channel further and back your recommendations with data for the Chief Growth Officer.

What we expect from you:

• 3+ years of commercial experience in Email / CRM / Lifecycle Marketing for subscription-based products (B2C or B2B).
• Experience owning email channel performance end to end — from strategy to purchases, not just campaign execution.
• A proven example of growing email-driven revenue or sales that you can break down into steps and numbers: what you changed, how you measured it, and what impact it had.
• Hands-on experience independently setting up and launching lifecycle and trigger-based flows with measurable results.
• Experience running A/B tests: how you formulate hypotheses, evaluate results, and decide what to scale.
• Ability to work with core business metrics (Purchase CR, revenue per send, LTV, retention) and assess attribution and incrementality.
• Strong understanding of email deliverability: domain reputation, authentication (SPF, DKIM, DMARC), IP/domain warming, and recovering inbox placement.
• Hands-on experience with ESPs (Reteno, Braze, Customer.io, Klaviyo, or similar): segmentation, flows, and reporting.
• Experience running email campaigns across international markets (US, UK, Canada, Australia, EU) and understanding consent requirements: GDPR / ePrivacy / CAN-SPAM / CASL.
• English at B2+ level.

Nice to have:

• Experience in Health & Fitness / Wellness.
• Experience with Amplitude, Tableau, or other analytics / BI tools.

This role is a great fit if you:

• Want to see the direct impact of your decisions on product growth and revenue.
• Rely on data and are ready to change your approach when the numbers point in a different direction.
• Proactively identify what to test next, run experiments, and drive them through to measurable results.
• Feel comfortable in a solo role and are ready to build the email function with the potential to grow it into a dedicated team.

Your hiring path:

Interview with a recruiter → Interview with the Hiring Manager → Final interview with the HRD → Job Offer 🚀